Member Info for Peoplepower1

Mike Ashley in the RNS of 24 April 2024 has put options on nearly 8m Asos shares. This means he is betting on the Asos share price going down. He was right.

Mike Ashley has bought shares in Asos, Boohoo, Currys, AO World to get them to use Frasers Plus Payment System Buy Now Pay Later. Ashley knows this is where the money is to be made in the future for Frasers. Next have their own Buy Now Pay Later Scheme for Next customers only and make nearly £200m profit annually on it. Klarna the largest buy now pay later business is worth more than £30bn so hence why Ashley wants a slice of this business. he has already bought Coggles a loss making brand for THG in return for THG to use Frasers Plus Buy Now Pay Later System. He will do the same with the others give them something in return for them using Frasers Plus.

Frasers has no intention of buying Asos or Boohoo. Frasers have huge net debt of £1bn so they don't have the money to buy them. Plus Asos and Boohoo aren't worth buying. Too much competition, too much debt and no profits.

Ashley can go above 30% if he wants. However all he has to do is make an offer just above his last purchase price to comply with the mandatory rule of making an offer when in ownership of 30% of the shares.

Ashley wants Boohoo and Asos to use Frasers Plus and he'll give them something in return. Maybe he'll buy the Boohoo London property that Boohoo are having to sell because of financial difficulties.

Maybe he'll buy some loss making brands of Boohoo. Boohoo has loads of brands that aren't making a profit, Oasis, Wallis, Dorothy Perkins, etc.

For Asos, maybe he'll do the same in retunr for them using Frasers Plus.

The more companies he can get on board to use the Frasers Plus the more and more companies will start to use it too.

Plus Frasers Plus do not charge retailers anything for the use of their buy now pay later system whilst Klarna do charge retailers.

Some 26m UK customers now use Klarna and only started using this buy now pay later system in 2023. Mike Ashley knows where the money is and it's not in buying Asos or Boohoo, it's getting them to use the Frasers Plus Buy Now Pay Later System.

Asos and Boohoo have too much debt, revenues are declining, customers are reducing and no profits. Things have changed drastically for Boohoo and Asos. They are a huge risk because they may never make much of a profit again. Hence why nobody is buying Asos or Boohoo shares. Only those who haven't done their homework and think Asos and Boohoo could be cheap shares when they are not at all.

Asos and Boohoo share prices could go even lower.

With shares, always think of how much you could lose if the share price goes down and never think of how much you could make if the share price goes up.

Share are about minimising losses. And if you're holding on for fear of missing out or greed then you're holding onto shares for the wrong reasons.

Only buy shares which are growing in revenue, customers and profits. The rest are too high risk and you could lose all your money buying them and holding them.

GLA

Unfortunately Gen Z aren't interested in buying Revolution Beauty, Asos or Boohoo.

Gen Z are the eco friendly generation hence why the revenue of these shares are going down, customers reducing and no profits.

Too much competition as well.

The likes of H and M, Zalando, Zara, etc plus Warpaint's products are cheaper and all vegan too.

Gen Z know when companies are greenwashing.

Https://www.rics.org/content/dam/ricsglobal/documents/market-surveys/Q1-2024-RICS-UK-Commercial-Propety-Monitor.pdf

It looks like Boohoo might find it difficult to get back the £72m paid for the London property in 2021.

87% of Gen Z consumers believe that companies have a responsibility to address environmental and social issues.

From The Future of Retail Report

Https://kadence.com/why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation/

Read and learn about Gen Z and their values.

Https://www.forbes.com/sites/gregpetro/2021/04/30/gen-z-is-emerging-as-the-sustainability-generation/

Gen Z - the sustainability generation.

Gen Z are into eco friendly purchases and the likes of Vinted.

Too much competition for Asos, H and M, Zalando, Inditex - Zara, and so on and so on.

Concentrate on the THG figures especially the external revenue for Ingenuity as follows:-

2023 £154m external revenue

2022 £159m

2021 £146m

2020 £137m

Internal annual revenue from THG itself for fy 2023 £519.9m. What mug of a company would pay annually £519.9m for Ingenuity? Only THG itself.

No wonder Softbank sold their THG shares with a loss of £450m. They saw through the whitewash of Ingenuity.

Who is going to pay annually loads of money for an Ingenuity contract when they can get software businesses to write the software they need.

THG has huge net debt of £577m and this is what bidders look at. Too much net debt for any bidder to consider buying THG.

Too much competition for beauty and nutrition worldwide.

Nutrition's revenue went down in the last trading update.

Frasers are using Ingenuity only for their Australia region and nowhere else.

Adjyta are using Ingenuity only for their US Brand Jaypore.

H and B sell mainly through their shops and not e-commerce.

You must read these sign ups in detail.

Missing me already ......

There's a saying, the market gets it right long before we small shareholders can put meat on why a share price is going down.

The meat is all there to see if you read the fy 2023 results.

There's loads and loads of competition now, fashion is a whim and Asos are no longer in favour.

Revenue is going down, customers are reducing, no profits.

Huge net debt of £652m. This is the figure bidders consider. No bidders will be interested in Asos with such a huge net debt as £652m.

You silly man. I had 360,000 Boohoo shares bought at 27p in 2015. So no I wasn't a sore loser. I could have sold them at a much higher price and doubled my gains. I didn't. Like you're lsoing now, I lost half my gains because of greed and fear of missing out. I learnt. You refuse to learn.

No losses for me on Boohoo. I know you'd love to think I'd lost everything. I didn't. Beware of what you wish for because it may haunt you into losing everything.

You've already lost too much on THG, Boohoo and Poly.L

Be honest with yourself and learn.

You don't put the stop loss into your system. You keep it in mind and orchestrate it yourself when the time is necessary.

There's another saying, the market gets it right long before we small shareholders can put meat on why a share price is going down.

I didn't get destroyed on Boohoo. Everyone wants to think I did. I could have made loads more money on Boohoo if I'd had a stop loss from its highest price.

This is what I learnt always to have a stop loss from the highest share price and always to have a stop loss from your buying price when first buying any new shares. Always only buy a small amount of shares when you're first buying a new share so you don't lose too much money if it goes down.

Shares are all about minimising your losses.

The problem with people is greed and fear of missing out takes over. For me too. It's all about stop losses when it comes to shares.

There's a great saying if a share goes down 20% it's going to go down much more and that is so true.

Decide on your stop loss and stick with it always.

Matmaxmat, it looks to me you might be telling fibs about being up in THG.

If you can't admit your losses to yourself, then don't buy shares.

You must be the only one up on THG.

Poly.l is Mattyboy as is Boohoo and THG too

You lost out with Boohoo when I was warning you.

You were so sure you were right about Boohoo.

Now, you're doing the same with THG.

You still haven't learnt.

Yes, I learnt a huge lesson from Boohoo.

I was the eternal bull/fool with Boohoo.

You can learn from me if you want.

Softbank learnt to sell at a huge loss of £450m.

When are you going to learn.

It's all there for you to read. Look for it and read it. If you can't be bothered doing this then never buy shares.

The worst mistake shareholders can make is to buy more of the shares they hold that are continually falling in price.

Shares that are falling in price can always go lower.

The worst mistake shareholders can make is to buy more of the shares they hold that are continually falling in price.

Never buy more shares to average down your price, huge mistake.