Does more to Brand than you realise7 Jul 2020 07:13
Seen & heard lots of bullish comments the last 24hrs on the lines of "girls dont give a crap they will still keep buying BOO's stuff", often comments from those with shares of BOO say that. What these people fail to realise is that this is now a tainted brand that celebs, such as Kendal Jenner wearing a BOO £15 dress, will think twice about accepting work from such a brand now. The same for institutions. People put to little an emphasis on brand identity. So, when Kendal accepts another contract with a competitor and not BOO how is that supposed to help BOO EPS? It has all the signs of a company that has peaked and going south. Other signs such as the Kamani's cashing in on amounts of shares. Or buying ailing businesses to boost the enterprise value and so their shares would be worth more for more of a future sell off. This exploitation of workers in this industry ways has a convenient blind eye card played by these big industry players so they can maximise EPS. Do NOT think this is a bargain share as it stands now, it is not. It is going to plummet further..... the Trade Unions have now had a sniff and all manner of 'free trade' companies looking to pile on the misery on BOO. This is what happens, brand has been tainted.