RE: The Long View. £5...?9 Jun 2020 23:31
I believe so. The main issue in the past was that although revenue was growing it was coming at a cost and that was throwing a lot of marketing at it, doing things like direct mail where you may get a customer but they’ll only order once at a big discount and never again. They’ve since moved to a much more digital offering, cemented their core offering and are now looking for more organic growth which is the right approach in my eyes.
I think one of the biggest point though is they’ve also been horribly hampered by one off events related to legacy operating recently and these have really knocked down the share price. E.g they took a big hit because of legacy ppi claims, a big loss on partial exemption vat dispute which all legal advice and accountants thought they would win, and then on top of that took some big exceptionals to close stores. These have really reduced the profits but they’re all over and done with now. I believe it should all be settled as of these next financial results for the last FY.
These are all very much legacy issues that simply won’t happen again, therefore I don’t see any reason why it shouldn’t continue to rebound. It is still a very profitable business and when they’re not having to pay out 25-40m in ppi that can really help the business whether it be paying down debt, investing in further growth or even increasing the already very substantial dividends.