SimilarWeb Data for August7 Sep 2020 21:46
Copying my post from advfn & Twitter for those which don’t use them:
Apologies for a long post but Similar web data now out for August - usual caveats apply about usefulness of web visits as a sole measure but does provide at least a little guidance of performance.
Jacamo - stand out performer in August. Huge increase in visitors just shy of 19% Increase on July visitors - makes sense, we’ve seen them ramp up the marketing in recent weeks returning to ads on YouTube etc, looks to be working.
Jd Williams - really steady in July with visitors practically flat - up 0.28%. Still massively up (more than 50%) on the lockdown lows.
Simply be - ever so slightly down on July visitors (2.7%) but still above June levels and almost double the lockdown lows.
Home essentials - after the initial growth seemed to flatten out here in June & July it’s good to see some strong growth in visitors again in August - up 7.4% on July.
Overall the key ‘power’ brands do seem to be performing very well indeed, with Jacamo which seemed to be the laggard of recent months now seemingly absolutely flying which is encouraging.
What I found more encouraging about this month however is the growth in the more propriety brands. In trading updates they’ve mentioned that it’s mainly been these especially the non digital customers which have been struggling.
Oxendales the Irish arm of the business - over recent years this has really been a solid performer that has gone under the radar. Incredible growth in visitors once again this month up another 11% on July. Now up more than 200% from the lockdown lows. Incredibly low bounce rate also of just 36%, a lot lower than most clothing companies. Also surprisingly the 147th most popular Irish website in the world.. not bad for a brand which barely even gets a mention.
Ambrose wilson - whilst it had picked up from the covid lows in the past couple of months it seemed to somewhat stall with visitors relatively flat. Completely different story in August, Brilliant to see this has really got going now with visitors up a whopping 23% on July.
Premier man - similar story to Ambrose wilson. Growth in visitors seemed to stall after the initial Covid rebound, however now picked up nicely again with visitors up 11.64% in August too.
Marisota - pattern seems to be emerging.. same story as both premier man and Ambrose wilson. Steady in previous months but incredible growth in August compared to July, up 25%.
Whilst these brands individually aren’t huge parts of the business when combined their performance can really have a material impact on the business, so it’s great to see them returning to great growth too.