RE: not sure I saw this posted here27 Feb 2023 14:36
Looking forward to the Pizza and Ice-cream ranges when they come out and only just over a month to wait.
"The initial range focuses on frozen meals, with Pizza and Ice Cream ranges launching in April. Through the partnership we reach some overseas markets, and where there are gaps, we will look to establish similar partnerships."
Wikipedia also shows where Iceland operate and it doesn't include Germany, so given what Kelso posted last week then its open season for the German market.
" Congratulations to THG for their first European store deal for nutritional products, in two of Germany’s largest supermarket chains. EDEKA dominating with a 25% market share of German supermarkets, an estimated €63 billon of annual sales.
The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany with sales of €57.8 billion.
Both approximately the same size as Tesco at £61 billion sales."
Always dyor.