RE: Results Tomorrow30 Mar 2021 17:21
“Still unsure why SEYE manage to release RNS on so many design wins, yet SEE have NDAs so can’t”
I would GUESS it is all down to SEE wanting to under-play their position. SEYE’s approach is very pro Investor, very much keen to shout loud to keep its profile up as number 1 DMS. I suggest that SEE’s approach is the quiet game, actually hiding under NDA with a superior product as SEE can point to actual results and actual SOP. Both companies say they want 30% of the market, but which market? The high money end or the budget end? The proof so far is that SEE are occupying the quality end.
Which companies are SEYE claiming to have won? In the last year 2 Chinese, a Korean and 3 EU with 1 high volume American. They also claim 2 Japanese OEM’s. Where are the SOP cars? I recently posted a link to Mazda’s DM software conditional notes, an absolute joke, is that one of the SEYE wins? The other Asian wins are very likely to be small volume wins, for instance the only real manufacturer of note in Korea’s 5 companies is Hyundai. Easy to manipulate small volume OEM’s to violate NDA’s.
The March 2020 design win announcement by SEYE was alarming though, how can SEYE make such bold claims? I don’t have a satisfactory explanation except that Any OEM may want DM for the top end cars and a budget version to satisfy diversity, so 2 (or more) suppliers. Something in SEYE’s claims indicates this might be correct in that they claim their SOP’s really start in 2024; is that really likely to be occupying anything but the budget end? Using Cadillac as an example they released Supercruise into their cars starting at the luxury end and started 3 years ago with roll-out this year. If SEYE’s SOP are mostly 2024, is that likely to be the luxury end? SEYE’s own words damn themselves as well. SEYE claim 11 out of 20 largest manufacturers and yet go onto suggest they will achieve a 30% market share. These two sets of numbers just do not mirror each other.
My last scrap of information was the Qualcomm release. This news release was driven by Qualcomm and put SEE front and Centre by Qualcomm’s own choice. SEE almost seemed to be hanging onto their shirt tales, dazzled by the intense light on attention, and I felt it exposed how keen SEE are to stay as under-dogs until contracts are signed, and that is not nearing completion yet.
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