The ICON Business Model3 Dec 2020 10:12
Just some musings from me...
So JOE UK was not profitable, but JOE Ireland was.
There are a lot of marketing / media businesses and consultancies that are 'lifestyle' companies and generally just do enough to survive. I wonder if ICON is going to be more hard-nosed, commercially savvy, aggressive contractually, and bring high profitability. I think David Sefton (for all his negative traits) could drive this approach.
I used to work for a small business optimisation consultancy in London. The owners were lovely people, cared about the staff, tried to have a social conscience, but ultimately failed to make their business model profitable. There was no commercially minded strategist to reign in the entrepreneurial visions of the owners. When business was good, they spent and explored crazy ideas, then when business was bad, they suffered. In the end they lost all the talent and are now a fraction of what they were.
If ICON can retain and grow the retainer style contracts, plus continue to bring in one-off contracts, the growth could be exponential. It looks like ICON could slowly take more and more services off JOE Media - and eventually maybe absorb JOE... If they can do this with TLE, Lovin', and new contracts, this could be significant.
But as some have pointed out, ICON need to start bringing in more retainer contracts themselves and not through David Sefton. I'd love to know what Katharine Lewis is bringing to the table - she had previously worked for eBay / Fremantle / Bloomberg so must have contacts...