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A two-year study carried out by Plant Health Care’s exclusive UK distributor Agrii has revealed how a programme of biosolutions including ProAct® can dramatically reduce the need for synthetic inputs in strawberry production.

Every year, tonnes of fresh fruit and vegetables are wasted because plant diseases and skin defects lead to produce being discarded before it can be consumed. This inefficiency comes with financial and environmental costs; excess land and resources use, carbon emissions and billions in wasted investment and unrealised value.

Total UK waste on farm is estimated to be around 3.6 million tonnes, with a further 9.5 million tonnes wasted in the supply chain and households.

The fresh strawberry supply chain has mostly relied upon traditional synthetic fungicides, fertilisers, and plastic packaging to keep produce in good condition during harvest, transport and storage to meet consumer standards for appearance and shelf-life. Even with these tools, total UK waste on-farm is estimated to be around 3.6 million tonnes, with a further 9.5 million tonnes wasted in the supply chain and households 1. Now as consumers demand more sustainable produce, and the availability of traditional chemical inputs are in decline due to environmental concerns whilst their prices continue to rise, the transition to biological management approaches is becoming increasingly urgent.

The core purpose of Plant Health Care is to help farmers grow their crops more sustainably and this trial shows how Plant Health Care's products make this reality. Since beginning the partnership with Agrii, soft fruit growers in the UK have been using Plant Health Care's flagship biostimulant ProAct®, containing 1% Harpin ?ß, to increase yields, reduce the impact of environmental stress and maintain a longer post-harvest shelf-life, all of which contributes to an increased level of sustainability in the horticulture sector.

2 hours ago

Global Citizen and Authentic Brands Group Announce Multi-Year Partnership for Impact-Focused Brand Activations and Consumer Products
NEW YORK, NY / ACCESSWIRE / February 2, 2023 / Global Citizen, the world's largest international advocacy organization, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, today announced a new cross-brand, multi-year alliance, marking a first-of-its-kind partnership for both companies. The four-year partnership is planned to include the creation of an exclusive brand mark for consumer products, marketing activations, donation programs, and more.
Through this endeavor, Authentic and Global Citizen break new ground, leveraging and building upon each company's respective expertise in the fashion, retail, and social impact spaces. The program will create new opportunities for consumers to activate their purchasing power, driving change toward the most urgent issues facing humanity and our planet.
Key brands within Authentic's portfolio, such as Reebok, Nautica, and Eddie Bauer, plan to participate in co-branded programs that drive urgent action and encourage consumers to join Global Citizen's mission to End Extreme Poverty NOW, beginning in late 2023.
Over the past 10 years, through creative campaigns, live events, and innovative partnerships, $41 billion in commitments announced on Global Citizen platforms has been deployed, impacting more than 1.15 billion lives.
Authentic will leverage its globally recognized brand portfolio, which generates approximately $25 billion in global annual retail sales and its expansive retail footprint in more than 150 countries, including 9,400-plus freestanding stores and shop-in-shops worldwide, to galvanize audiences to defeat poverty, defend the planet, and demand equity.
"Solving the most pressing challenges facing our world today requires a movement of citizens around the world who are committed to taking action in their daily lives," said Hugh Evans, Co-Founder and CEO of Global Citizen. "Through our partnership with Authentic, and some of the world's most iconic brands under its umbrella, we are excited about the new opportunities we will create for consumers, wherever they are, to join our mission, take action, and help defeat poverty and defend the planet."

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