RE: Is it really so bad?13 Aug 2021 00:38
The good 10% of McColls estate I haven't seen much of personally as there isn't frankly much of it yet, but I've visited a couple of them. These shops are of course the recently converted Morrisons Daily stores which are the bigger, cleaner, fresher and hopefully much more profitable stores (again I haven't seen any figures for these). From what I have seen a Morrisons Daily is a world away from a McColls or Martin's and looks and feels much like a Tesco Express, as you would expect. If my shopping habits are anything to go by, I walk into a Tesco Express just for milk and by the time I've reached the self service checkout I've got a basket full. Obviously there is a massive difference in customer type, turnover, profit margins and possibly staff costs if self service checkouts are installed.
These according to McColls BOD are the money makers, but currently there aren't enough of them and there isn't enough cash under the mattress to fund the rollout fast enough to carry the 90% of stores that are dragging the company under. According to the figures released by McColls, the converted stores perform very well turnover and profit wise after conversion. BUT, I have several questions about these stores which the published results can't or don't answer which concern me.
a.) How many stores out of the whole estate will definitely make a significant profit after conversions? This would give a real figure of how many stores not able to be converted need to be got rid of as quickly as possible. I suspect 600-700 max are worth keeping.
b.) How quickly do stores pay back their refit costs and start making a "real" profit.
c.) Can all the stores actually be converted that the company would like to convert and in the time scales proposed? Planning issues, availability of fitting teams, availability of fridges/shop fronts/fittings etc, availability of stock could all be potential problems.
d. Why are Morrisons not being asked to lend money to McColls to accelerate the roll out of their branded stores? And, if they have been asked and they refused, why did they refuse?
My last point (point d.) is the one that puzzles me the most and I would really like the answer to. Morrisons are HUGE and made a monumental c*ck up of their Morrisons Local venture several years ago which cost them 100's of millions in losses. Their tie up with McColls is their way of clawing their way back into the convenience market and on the face of it, they need this to work. They have their name above the door and they signed contracts to supply McColls with Morrisons/Safeway branded goods until 2027, so they've got a significant amount of skin in the game. Why then wouldn't they (Morrisons) put a big foot forward and offer McColls some loose change to get these stores done quick sharp???