RE: Motor Insurance Stabilising25 Oct 2023 07:15
Of the most competitive 10 or so quotes on a well known comparison site, all were supported by the same underwriter. Only relatively minor provider differerences were apparent, not all of which were reflected by the position in the quote ladder. This was the case when numerous minor variations were applied: start date, mileage, driver status, vehicles in household, etc., etc. Saga were always on the bottom rungs or off the bottom of the ladder altogether, never presenting an attractive proposition. Nor did they when accessed via other sites or directly. They seem unable or unwilling to attract the business of their stated target market. Given that substantially increasing premiums will encourage existing customers to check alternative quotes one has to wonder about retention numbers.