Novacyt Direct Sales Team9 Jun 2021 14:08
'200% of target achieved, £52 million/year expected with the systems and products in my territory' as posted by a Novacyt employee.
Break this down, that was a target of £26 million within that specific territory. I wonder how many Territory within the UK? Also, wonder what the target is for 2021 now that we have a team of fifty selling directly into the NHS under the framework?
I'm assuming seven Territories within the UK, although I could be wrong:
London and the South East
South West
Midlands
North West
North East
Scotland
Wales & Northern Ireland
Should each territory have a target of £25 million (average/conservative estimate) that's £175 million in revenue just from the NHS.
Then take the Americas and the appointment of Kevin Crittenton, I'd assume that Novacyt are now putting in place a direct sales force across the pond too. The Americas has a population of over 1 billion , a truly massive market and we have two heavy weights, Kevin and Guillermo Raimondo, both appointed H1 2021. Have to wonder what the targets are for North America, Central America and South America....hopefully we shall learn more on the 29 June.
Some posters have attempt to draw comparison with pre-covid Novacyt, in that with the role out of vaccine future revenue shall return to pre-covid levels. Personally, I don't believe that COVID shall go away, no such thing as post covid, fortunately we shall learn to better manage the situation and live with the continued threat, I'm sure that Novacyt shall have a massive role to play.
Pre Covid Novacyt, the company did not have the direct sales force within the UK that it has Today and within the Americas that it shall have Tomorrow. Going forward there shall be no comparison with the former business, Novacyt has received a massive cash injection and cleared all debt from their balance sheet. Plenty going on behind the scenes, the minor issue of a dispute with the DHSC has become a massive distraction, however can't imagine that Graham Mullis is loosing any sleep.