RE: It cannot get any worse.16 Feb 2026 17:25
UK weather (persistent rain and gloom) has been a major driver for short-notice escapes, providing clear signals:
February half-term surge: Bookings up 9% vs. last year, per Advantage Travel Partnership and agents. Jet2 reported more passengers escaping to southern Europe; Manchester Airport expecting its busiest February half-term ever (~50,000 outbound on peak days). This ties into "perfect storm" of bad weather + news fatigue.
Early 2026 / January peaks: CAA data predicts 200,000+ more January bookings than 2025. Advantage notes robust demand with higher values, earlier bookings, and all-inclusives strong.
Broader 2026 forward demand: ABTA's trends show rising overseas intentions (especially among 25-34s), earlier planning, and seasonal booms. Reports from Hilton, Booking.com, and others highlight road trips, mountains, and value-driven escapes, with many already securing summer spots.