SAB10 Oct 2012 08:26
SABMiller doubles its traditional African beer operations
SABMiller plc [SAB:LSE/SAB:JNB] today announces that it has expanded its African beer brand, Chibuku, into ten countries across the continent. Chibuku is an opaque beer based on traditional African recipes using maize and/or sorghum, depending on local tastes. The expansion of the brand more than doubles the number of Chibuku markets from four (Botswana, Malawi, Zambia and Zimbabwe) at the start of 2011.
Following an investment of US$16m over the last 18 months, it is expected that by the end of this financial year Chibuku volumes across new markets in Africa will total well over half a million hectolitres. The brand's expansion has also created 200 new direct jobs, supporting a further 1,500 jobs indirectly in the supply chain and distribution network.
Sold in one litre cartons, Chibuku is a low-alcohol beer that ferments in the package with alcohol strength increasing from 0.5%ABV on day one up to 4%ABV on day five before expiry. Given its short shelf life it must be brewed and consumed locally. A new variant, 'Chibuku Super' has been launched in Zambia in September. Chibuku Super is lightly carbonated, pasteurised - meaning it has a fixed alcohol content of 3.5%ABV - and sold in PET packaging. Its longer shelf life means the distribution model for 'Super' is closer to that of clear beer.