PTEC20 Jul 2011 08:19
Playtech acquires leading mobile platform developer Mobenga
Playtech, (AIM:PTEC) the leading provider of software and services to the online, mobile and land-based gaming sector, today announces it has entered into an agreement to acquire the entire issued share capital of Mobenga AB (Mobenga). Mobenga is the leading provider of mobile sportsbook betting platform and has a fast growing base of customers, including major brands such as PaddyPower, Unibet, Skybet, Stan James, and Nordicbet.
The consideration for the acquisition comprises an initial amount of approximately €8 million subject to final working capital adjustments, and further consideration based on a 6x multiple of the profit before tax of the business in 2013, capped at €15.8 million. The initial amount has been financed from Playtech's existing cash resources.
Mobenga has developed a market-leading mobile solution delivering a sportsbetting offering on to handheld devices, including smart phones and tablets, across Apple iOS, Android and HTML. This provides a fully customised and highly flexible offering allowing an operator to properly reflect its brand through the design, look and feel of its mobile channel, complementing its online offering. The solution offers operators a range of features such as a touch user interface (TUI) and advanced functionality, including live video streaming which is fully integrated with its existing platform.
For Playtech, the acquisition brings highly regarded technology in a segment viewed as being a key contributor to future growth in online gaming. It will also facilitate the integration with other mobile gaming offerings such as casino or games, positioning Playtech as the market leading mobile gaming provider across a broad range of products.
Mobile is delivering an increasing share of new customers to sportsbetting, with a number of major operators reporting that more than 30% of their recent sports customers are betting through mobile devices. Lifetime values of players active on mobile have been higher than those playing solely online, with a greater proportion of in-play betting and higher average bet sizes.
Founded at the end of 2005, Mobenga won the prestigious "Rising Star of the Year" award at the recent eGaming Review B2B awards in 2011. With the continued growth in the customer base in 2011 it achieved profitability in Q2 2011 and on the current run rate is expected to be profitable for the full year.