EROS23 Sep 2011 08:18
Eros International announces expansion of Punjabi slate
Eros International Plc (Eros), a leading global company for Indian filmed entertainment, announces its further expansion into the small but rapidly growing Punjabi film market via its co-production of a slate of films with leading Punjabi actor, Jimmy Shergill's production company.
The first film in the four-strong slate to be released in collaboration with Jimmy Shergill Productions is Taur Mitran Di. This is currently in production and stars Amrinder Gill, Ranvijay Singh, Surveen Chawla and Amita Pathak. Following this will be a project featuring Jimmy Shergill himself for which principal photography will begin in early 2012.
Eros' initial foray into regional Punjabi films was in 2008 with Hashar which has been followed by Heer Ranjha, Tera Mera Ki Rishta and Dharti and today's announcement strengthens Eros' presence in the Punjabi arena further. Eros' first Punjabi film release of the current financial year, Tirlok Malik's Khushiyaan, starring Jasbir Jassi, Kulbhushan Kharbanda, Rama Vij, Tisca Chopra and Deep Dhillon will release worldwide on 14 October 2011.