DNO26 Jan 2012 08:13
TEN Media announces the signing of an agreement with a major U.S. supermarket chain for the implementation of compliance verification and traceability coding systems in its egg supply chain
26 January 2012
In April 2011 Domino Printing Sciences plc ("Domino") announced that it had made a US$50m investment in TEN Media, a business established with NewMarket Impressions LLC ("NMI") to provide the global egg industry with compliance verification, traceability and on-egg printing solutions. TEN Media owns know how and specific intellectual property rights that places it in a unique position to supply such solutions, including the deployment of its patented technology for recording vital egg production data and marking it, in the form of consumer friendly codes, directly on the shells of table eggs. In addition to taking a 15% equity stake, Domino also has the exclusive rights to build and supply marking and coding systems to TEN Media.
In excess of six billion dozen eggs are produced in the U.S. each year. Recent U.S. food safety legislation imposes new requirements upon U.S. egg producers to strengthen salmonella prevention efforts. TEN Media's patented technology enables a comprehensive, real time end-to-end solution to aid in salmonella prevention and its proliferation during the production, storage and transportation of shell eggs. Additionally, the TEN Media technology marks certified fresh dates and trace codes onto the shells of individual eggs, thereby enabling every egg to be identified and traced, from harvest to table and back.
NMI, on behalf of TEN Media, has recently entered into an agreement with a major U.S. based supermarket chain to deploy TEN Media technologies and systems for the purpose of implementing compliance verification systems and to mark certified traceability and freshness coding on all eggs sold at all stores in the U.S. Domino will build and supply all laser printing and coding systems for TEN Media. Further detail on the size and timing of the financial impact will be announced upon finalization of a comprehensive deployment schedule. Domino expects to commence delivery of TEN Media's newest product line during 2012.