AGS24 Jan 2012 16:19
General Motors Co. appoints Carat as strategic global media partner
Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announces that Carat has been appointed by General Motors Co. ("GM") as its global media partner, following a full agency review undertaken during the fourth quarter of 2011.
The appointment carries an anticipated annual media spend of US $3 billion worldwide, according to Kantar Media.
The remit of the multi-year contract includes media planning and buying, search, social media and mobile communications and the relationship will be managed and co-ordinated through Carat's global US team. The contract will cover all three global Aegis reporting regions - EMEA, Americas and Asia Pacific - and follows Aegis Media's appointment as GM's media agency across Europe on 1 January 2007.
Operating in 120 countries around the world, Aegis Group is the world's leading media and digital communications group and holding company for Carat, Vizeum, Isobar, Posterscope and iProspect. With market-leading organic growth, 34% of revenues from digital and net new business totalling
US $2.7 billion in 2011, Aegis is uniquely positioned for the convergent media environment.