HRN27 Jan 2012 07:58
Our new category initiatives for 2012 include:
· Scalextric "Star Wars" products based on the Lucasfilm series of movies, the first of which will be released in 3D format in February 2012. Hornby holds global rights to slot racing products related to "Star Wars".
· A comprehensive range of pre-school products at keen price points based on the new TV Series "Olly the Little White Van", launched under the Corgi brand. The range includes die cast vehicles, playsets, jigsaw puzzles and remote control vehicles. Hornby holds global rights to toy products related to "Olly the Little White Van". The producer of the series is at an advanced stage in negotiations for transmission rights in a number of overseas markets.
· A newly tooled range of collectable Corgi die cast toys designed to hit the key £1.99 retail price point. The products are designed around the UK/European vehicles that children see every day on the roads of UK/ Europe, a market not currently served by our die cast competitors.
· A recently signed distribution agreement with Reeves International (USA) to distribute their range of Breyer Horses in the UK. This range of collectable horses fits perfectly with our distribution profile and brings Hornby into the arena of girl and adult female collectables, alongside our traditional male directed ranges. A flagship launch product for this range will be the "War Horse" collectable which will be available for shipping in the UK in February 2012.
· A global distribution agreement with fantasy war gaming specialist Mantic Games. Hornby will distribute Mantic's "Kings of War" product range under our highly complementary Humbrol brand. In doing so we will enter the lucrative fantasy war gaming market, and provide a further vehicle for sales of our Humbrol paint ranges.
· Last but by no means least, we have entered into a global license agreement with Mind Candy for its global kids entertainment brand 'Moshi Monsters'. Drawing on our London 2012 collectable experience, Hornby has secured global rights to produce and distribute collectable pin badges and die cast vehicles based on the Moshi Monsters characters.
Our activity in developing these new categories has been recognised at the London Toy Fair by Hornby gaining 3 Best New Toy Awards; for our London 2012 Pictogram range, the Corgi Toys range and our Micro Scalextric Star Wars set.