CFC28 Mar 2012 20:17
Trading Update
China Food Company plc (AIM: CFC), a leading Chinese manufacturer of cooking and dipping sauces, is pleased to provide an update on trading following its year end of 31 December 2011.
Revenue is expected to increase by 12% to over £40 million with approximately £16.9 million contributed from the condiments business and approximately £23.3 million from the animal feed business. The Group's soya sauce business grew by 27% during the year, largely driven by "Xaka", the Group's premium-grade soya sauce which was launched in October 2011. The Board anticipates that profit before interest and tax will be as previously announced at approximately £1 million. EBITDA is expected to be £1.9 million, after accounting for the exceptional launch costs of Xaka, which were approximately £2.6 million, which when excluded, would give an EBITDA of £4.5 million. The Group's cash position remains strong with £6.58 million and net assets of approximately £39 million as at 31 December 2011.
Since the period end, trading has been in line with expectations. The Board remains positive about its "Xaka" product line as part of its broader strategy to become a notable north China condiments player, and the Company participated in the National Summer Food Fair in Chengdu, Sichuan Province in China from 23 March 2012 in order to maintain the momentum that has been built, increase brand awareness and seek more distribution partners.
To date, the Company has signed up 118 tier-one distributors and has rolled out "Xaka" across over 2500 retail outlets in northern China with a strong emphasis in Shandong. The Company is working with these distributors to build local brand awareness through localised promotion strategies to publicise China Food's products. In particular, the Company invested significantly in Q4 2011 in heightening consumer awareness of the "Xaka" branding and canvassing tier 1 distributors. This investment significantly impacted the profitability of the Company in 2011, and the Board anticipates that this will continue into 2012 whilst the Group continues to build its network and consumer awareness. The Board expects the benefits of this investment to become visible in terms of revenues in H2 2012 and beyond.
In line with China Food's stated strategy, the Company is developing its product range to be a market leader in northern China. Given the growth profile of this market, the Board is currently exploring the possibility of partnering with an international food brand in order to expedite the Company's market penetration for condiments. To date, the Company has been approached by a number of international corporations and as a consequence, is now looking to broaden such discussions.