TMT24 Aug 2012 20:32
The UsingMiles service includes a personalized dashboard that allows users to view a wide range of loyalty and rewards programmes. "Many of those dashboards contain more than US$10,000 worth of second currencies, and often expiration dates are only a month or two away," says Jon Nordmark, CEO of UsingMiles. "Those individual dashboards give UsingMiles unique insights across multiple loyalty and rewards programmes, enabling UsingMiles to deliver personalized recommendations to members so that rewards are not left unused."
Alexander Selegenev, Executive Director of TMT Investments PLC, commented: "With marketing firm Colloquy estimating that about 33% of the reward points earned by US consumers worth a total of $16 billion go unused each year, we believe UsingMiles is well positioned to become a leading universal 'second currency' management system across many sectors including travel, hotels, restaurants and retail, as well as other segments. UsingMiles is quickly expanding the number of partner loyalty programmes with which it has signed agreements and has an active monetization programme in place at various levels."