RE: A rather stressful day...10 Apr 2021 11:21
@RMB, and I think therein lies the issue with ncyt currently.
They are very good at being ahead of the market development.
They are less good at the marketing side of things.
They play the game like the big boys, and I get it why they do, but if they then get pushback as they did this week, the impact is much higher on us than let's say one of the big companies, because said contract is a large part of out turnover.
I'm sure things will turn out well as this drop is ridiculous, but by the same token, I think the approach to market and shareholders that GM has taken, and don't forget the dumb videos he had all the time to make apparently, has not played out well.
So, I really hope he has an ace up his sleeve to get over this as commercially having to tell the market that you are in legal dispute with your 50% turnover customer is never great. It should have been solved commercially prior to having to put out this RNS and yes if that means dropping the price then that's what it has to be. Just make sure you keep it under wraps.
MS