Potential multi-bag ahead!!!25 Jul 2018 16:49
Commenting on the development, Eran Itzhak, Chief Executive Officer of Bagir said in a statement: “The Shandong Ruyi Group team recognises the strength and experience that we have across our business and it is our advanced position in Ethiopia which they have identified as providing them with a global strategic advantage. With Shandong Ruyi Group as a key shareholder and partner we believe that Bagir will be best placed to exploit the opportunity presented by our Ethiopian manufacturing base far quicker and with more certainty than we could independently.”
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The deal does not include the sale of shares by the existing shareholders; all the money from Shandong Ruyi will go directly to Bagir, which aims to continue development of its plant in Ethiopia. Bagir acquired the plant several months ago with an investment totaling several million dollars. In retrospect, this acquisition paved the way for Shandong Ruyi's current investment.
The reason is that the cost of textile production in China has risen substantially, and the industry is labor intensive. It appears that Shandon Ruyi is looking for cheaper production sites, and Ethiopia is one of them. Building a plant takes a relatively long time, so acquiring control of Bagir will give the Chinese company access to an existing production plant and cheap labor. Furthermore, the Ethiopian plant also has the advantage of exports to the US and Europe free of customs duties, in contrast to plants in China, so Bagir also constitutes a channel for the Chinese company to enter the US market.