Tick Tock25 Nov 2018 08:28
Industrial giants are pushing forward is by stepping up global acquisitions.
In February, textile manufacturer Shandong Ruyi announced the decision to purchase the Swiss luxury clothing brand Bally International in an agreement.
The year before, it acquired British clothing manufacturer Aquascutum for $117 million.
Ruyi’s first acquisition of a globally renowned brand came in 2010, and the company now owns a raft of world famous names such as Renown Incorporated, from Japan, and the SMCP Group in France.
“Acquisitions are win-win decisions,” said Li Yunpeng, Ruyi’s brand promotion director.
Through the purchase of foreign brands, Ruyi is able to enrich its own supply lines and learn more about brand building, while also giving the brands greater access to the Chinese market, Li said.
“In terms of manufacturing techniques or production quality, there is little difference between our Chinese products and these brands. The culture and design embedded in their DNA are what we should catch up with,” Li said.
With its acquisitions, Ruyi is looking to integrate its professional garment-designing resources, Li said.