RE: Food Bev Article 24 July 2425 Jul 2024 17:04
Agreed martinu - i was just in the process of posting the undernoted
i thought i would post Cellan's comments
“Consumer demand for products that seamlessly integrate into their daily routines will continue to drive brands to innovate in the supplement market to combat pill fatigue,” said Cellan Davies, head of marketing at ProBiotix Health.
“For example, nutraceutical formats that offer instant solubility – specifically those that dissolve directly on the tongue – while providing a pleasant mouthfeel, represent an innovative concept that resonates well with consumers.”
Overcoming ODP obstacles
Formulating an ODP demands meticulous consideration of ingredient combinations, particularly regarding taste and mouthfeel.
“This requires significant scientific expertise, especially when incorporating probiotics, which are highly sensitive to moisture and environmental factors like heat,” said ProBiotix Health’s Davies. “Ensuring stability and maintaining product integrity becomes crucial in achieving a high-quality oral dispersible powder. Therefore, dedicated formulation and manufacturing expertise for probiotics are essential,”
For its efforts, ProBiotix has introduced InstaMelt, designed for brands aiming to enhance their health and wellness product offerings with new options. This formulation includes a unique dosing technology that allows for novel delivery methods, coupled with high-quality organoleptic properties.
Davies told FoodBev: “The formulation features our patented probiotic strain, LPLDL, which has been used in multiple studies to demonstrate its efficacy to support cardiometabolic health. Together with
fruity flavours, our solution is a tasty supplement that instantly dissolves on the tongue and has been developed to be best utilised in a stick pack as its main application format.”
“For the technology and processes we use to create our solutions, it should be noted that there it is a delicate operation when working with probiotics due to their live nature, so precise testing, analysis and evaluation are required before a product is routed to market.”
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