Member Info for MB10

Lvcg will make revenue from a management fee and exclusive sponsorship.

“The Company reminds investors that this is a multi-year contract (5 years plus option for another five years) and through its ownership of E-Movement Holdings Limited is entitled to a management fee for the staging of the race as well as having the exclusive sponsorship rights. “

This link shows that formula e makes a significant part of its €200 million in revenues from sponsorship and also gives 5 untapped markets for the future. The Cape Town sponsorship could be very significant for the company. That’s why they said “ is thought that the potential revenue and profile uplift the Formula E race brings to the company will be significant.”

https://insideevs.com/news/406586/5-formula-e-sponsorship-markets/

It’s fair to say that Formula E has experienced some serious growth, especially among younger generations. Even though the sport’s fanbase is getting older, 72% of its followers on social media channels are under 35 years old, and the numbers having grown by 212% in the 2018/2019 season. Meanwhile, Formula E has announced record revenues from its preliminary numbers for 2018/19, stating revenue of over €200 million, an increase of 50%.

After years of losses, it seems the sport is finally experiencing good times and sponsorship has accounted for a significant part of the revenue, as companies start to look towards the future. Below is a consideration of five potential markets the sport could explore for sponsorship and drive growth even further.

Clearly shows that the rights to host formula e are valuable.

CTGPSA were told to submit a proposal and didn’t and are now complaining.. Doh.

More progress with a wew section of the website developed for the travel partner - clearly gearing up to go live on the booking front fairly soon - looks quite a good team and seem to have already got deals in place with hotels/transport etc.

https://www.capetowneprix-travel.co.za/

Worth noting that the golf tournament is in partnership with Supersport - who are the biggest provider of pay TV sports across Africa - their parent company multichoice group Ltd is a £2.5 billion mcap company. Remember that e-movement which is 100% owned by LVCG have 100% of the TV rights.

Worth noting that the Chairman subscribed for £250,000 in shares at 65p in that fundraising that was to accelerate the Zoo touring business. Also worth noting that they raised finance at 65p in Oct 2018 to purchase Brightbricks for circa £9 million in cash and shares, so they own the whole outfit outright with all the IP. They also have significant multi year contracts with the biggest and most widely watched children’s characters in the world, which took time and effort to negotiate. The bricks in stock are still worth over £5 million and that’s not counting the circa 1000 individual models that have been built. Yet the mcap is only £6.5m. And since then they have added the LCSE division and the StartArt investment. Yes the company has been hit hard by the covid pandemic, but its not like business completely stopped (still over £1.9m in revenue in the worst year of the pandemic) and the last few months has shown that they are getting back to business in bricklive touring and also making serious progress on LCSE contracts (cycling, formula e and efest). AIM shares always undershoot to the upside and the downside, but IMO this is chronically undervalued. Once some figures are published I hope that the market finally realises this too.

It’s still unloved and people haven’t realised that there’s been a massive turnaround. Needs some numbers to back up the statements that have been made and restoring the financial guidance will help too. There was a big seller in the market but last week saw the end of that IMO with that 130,000 trade on Thursday at 4.25. None of the good news of contracts, formula E or recovery from covid has been reflected in the price so far IMO.

Getting ready for ticket sales for Feb 2022.

https://www.ticketmaster.co.za/feature/CapeTownE-Prix/

New website for formula eprix up. Note that they have two host broadcasters already, Supersport and SACS.

https://capetowneprix.com/partners/

Super sport

SuperSport is a South Africa-based Pan-Africa group of television channels carried on the DStv satellite terrestrial platforms. It provides sports content in South Africa, Nigeria and many other African countries and is a broadcast partner of the Cape Town E-Prix.

SABC
The South African Broadcasting Corporation is the public broadcaster in South Africa and provides 19 radio stations as well as six television broadcasts to the public.
This new partnership has brought the intense and unpredictable all-electric racing hit local free-to-air TV screens for the first time when the new season of the FIA Formula E Monaco e-Prix is broadcast on SABC from this coming weekend. Fans will be able to watch all the live thrills of the Cape Town E-Prix across the SABC channels.

Brickosaurs started in Blackburn bid today. They are a repeat customer.

https://www.themall.co.uk/blackburn/whats-on/2021/brickosaurs-come-to-blackburn/

I understand that the costs of the cycling event are picked up by their partner pick and pay. They already have all the timing equipment etc, and they get volunteer marshalls, so the costs for the cycling should be quite low. Clearly need confirmation of that in figures which won’t be until next year, but might get some visibility when financial guidance is restored.

8 weeks to the Cape Town cycle tour. Even at reduced capacity LCSE took £0.5m in entry fees. Mar 22 event entries (hopefully at full capacity) should open in Nov and would bring in £1m in entry fees.

https://twitter.com/ctcycletour/status/1428002989650948100?s=21

It’s a small contract, probably about £20k, but shows that the demand is still there from old and new customers. It’s also revenue during the winter months which is good. And worth pointing out that while small, that single contract is worth more than the entire annual revenue of CTEA

Company keeps signing with old and new customers = the bricklive touring business is getting back to normal. Next year should be good for rentals and there may also be the restart of the bricklive shows too.

The new divisions are also coming alive. Cycling will generate circa £1.5 million in entry fees alone. The Formula E is a game changer IMO with a 10 year contract for the race along with the efest with its golf tournament and pop concert. Those alone show this company is recovering. Then there is the further potential for the efest extension to other host cities and kpop concerts. Big expansion plans.

update was 22 June. “revenue producing from launch”. Further update in 2nd half of the year.

22 June 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

UPDATE ON START ART INVESTMENT

LVCG is pleased to provide an update on its investment in Start.art. As announced on 3 May 2021 the Company has now invested £1 million for a 16.3% equity shareholding in Start.art an online art and digital art platform. A soft launch was planned for June 2021 and the Start.art has announced via press launch in Seoul earlier this morning (see www.start.art) that this has now taken place with the first curated artists onboarded with the full launch including the NFT division of the platform planned for later in the year. The platform is expected to be revenue producing from launch and LVCG is working on a number of collaborative projects including potentially the sale of works from K-Pop artists constructed as plastic brick mosaics which will be marketed on the platform.

The Company also announces that it is expected to release its 2020 results in the coming week.

Chairman David Ciclitira Commented "I am delighted that the Start Art team are progressing the launch of Start.art. With the upcoming addition of NFTs and other divisions of the business, we look forward to hearing more from the team with regards to their ambitious expansion plans in the second half of the year."

Formula E in Cape Town press conference video. Shows the range of partners that are behind this venture and also gives details of what is planned in the efest. FIA chairman notes that given the iconic scenery Cape Town is effectively an exclusive venue in Southern Africa.

https://www.youtube.com/watch?v=F_GU8MoxPCk

Nice. With a new customer too.

Big chunk of that overhang gone

https://www.romatoday.it/eventi/mostra-brick-live-castel-romano-2021.html

Just one of 16 revenue generating events in July and August

https://translate.google.com/translate?sl=auto&tl=en&u=https://www.odysseum.de/steinegarten/%232

Cape town is spending 44 million rand on improvements to the roads for the formula E track at zero cost to lvcg

22 June

A soft launch was planned for June 2021 and the Start.art has announced via press launch in Seoul earlier this morning (see www.start.art) that this has now taken place with the first curated artists onboarded with the full launch including the NFT division of the platform planned for later in the year. The platform is expected to be revenue producing from launch