FT article9 Jul 2020 08:07
A longstanding problem for Boohoo is that production of its clothes may be outsourced from trusted suppliers into a network of more than 1,000 tiny outfits that typically employ less than 10 staff each and move around the city.
But some analysts are sanguine about the costs that could come from a clean-up of the industry.
John Stevenson at Peel Hunt has made no changes to his profit forecasts for Boohoo because he does not think its profitability is under threat.
“The company operates on a cost-plus model. If costs rise they will increase prices,” he said. “If a £7 dress suddenly costs £8, will demand disappear? I doubt it.”
John Lyttle, Boohoo chief executive: “We want consumers to believe in our brand. We have nothing to hide” © Marco Kesseler/FT
Boohoo’s profit margins are higher than those of online rivals such as Asos and Zalando, although this is partly because Boohoo sells only its own products and outsources much of its IT. Gross margins, which reflect only the difference between the cost of goods and their sale price, are comparable with other retailers, said Mr Stevenson. “They don’t appear to be making supernormal profits on the back of Leicester.”