RE: Plan Accordingly Fellow Shareholders9 Sep 2025 13:25
Gem, RedB,
Given your points below, I just want to address something that has been cropping up in a few posts lately regarding the recent share price movement. Yes, we saw the price run up towards 82p and yes, it has since drifted back to 69p. Naturally, that is uncomfortable for anyone who bought in around the top of that run. But this is simply one particular moment in time.
Shares cannot and will not move in a straight line upwards. The dynamics of the market mean that consolidation, down days and retraces are not just normal, they are essential. That is how strength is built for the next move higher.
I want to speak directly to anyone who has bought Empire shares between 70p and 82p. You are in the exact same position as many of us who bought in the early days. I myself (and one particular family member bought and was the single highest price paid in January 2024. Within weeks, the value of those shares had halved. The same thought process many of you might have now was swirling around then, with an increased level of jealous cretins full of envy, “something must be wrong, the grades can’t be as good as they’re saying, the metallurgy won’t stack up, it can’t be processed, the board isn’t capable.” And yet, with time, all of those doubts were proven to be completely unfounded. The board delivered everything they said they would, and in many cases exceeded it.
Fast forward to now, and those who held through that period have seen staggering returns (some bought more with courage and conviction and are up 600%, some even up to 1000%). That’s the nature of investing in an emerging story. Periods of volatility test conviction, but conviction is exactly what rewards patience.
So my advice is this, (ignore if you wish), being 10–15% down in the short term is inconsequential if you still believe in the reasons you invested in the first place. Don’t let market psychology shake you out. This is exactly what the market is designed to do, prise good stocks from weak hands, get you to sell your winners, and tempt you into chasing losers. The very same people, 2 years later like you could be, could be sitting on similar increases.
Stay focused on the bigger picture.
Anyone listening to someone who is clearly setting a negative agenda should try to remember that this is exactly how doubt works in investing (and in life). Negativity, fear, uncertainty, it grabs attention instantly, spreads quickly, and leaves a mark, even when it’s baseless (people will testify to this from the Q1 2024 attack on Empire). Positivity and proof, on the other hand, take longer to establish because they need to be built on evidence and delivery, all of which our multiple industry EXPERTS with hundreds of years EXPERIENCE are currently doing as I type.
ML
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