Sky: Ian King10 May 2023 17:41
And, Asos suggests, the measures it is taking are starting to pay off. Its gross margin in March and April was some 300 basis points (3%) better than in those months last year. That will represent meaningful progress if it can be maintained.
for the increase in headline losses, there are reasons for those too, quite apart from the reverse in sales. They take into account a number of one-off hits including a stock write-off that came to £128.2m and impairments to property values worth some £49.4m. Many of these measures were telegraphed earlier in the year by Mr Ramos Calamonte as part of a big cost-cutting push involving the closure of some office space and storage facilities as well as job cuts. Other one-off factors, such as the postal strikes in the UK, have also hurt.
The good news is that Asos claims to be winning market share among the demographic groups it targets, chiefly 16-35-year-old shoppers.
Mr Ramos Calamonte could also point to a solid performance from the Topshop brand, acquired in February 2021 from the administrator of Sir Philip Green's Arcadia empire, whose sales grew by 12% year on year