RE: Google advertising revenue marginally down25 Apr 2025 09:48
Thanks for highlighting- I hope that the long term holders know this but always good to see this highlighted again, so you doing so. Sorry for pasting the below but anyone can see the literature on SOUNDER and TAP on Tritons site.
As AB RNS’d a few months back, they are using the tool, Sounder which is indeed the way forward for advertising now.
Sounder - ‘Al-powered, end-to-end audio intelligence platform built for the entire audio ecosystem.
Leverage Our AI-Powered Platform for Seamless Content Promotion.
Discover the ultimate solution for expanding your podcast’s reach with our comprehensive intelligence platform. Harnessing the latest in AI technology, effortlessly generate compelling promotional content that captivates audiences across diverse platforms.
Comprehensive insights and turn-key monetization to capture the full value of podcast inventory.
* Effectively monetize more of your catalog.
* Ensure brand safety and suitability for every campaign delivered.
* Empower sales and operations through deeper understanding of content
Contextual Targeting
Sounder’s True Topic targeting surfaces precise, contextually relevant conversations on a granular level beyond assigned show genre.’
They are also using TAP:
‘The Triton Ad Platform (TAP) makes the process of creating audio advertising campaigns and flights easier than ever so you can focus on what matters most - growing your audio business!
Used by leading audio publishers globally, TAP streamlines audio campaign trafficking, delivery, and reporting. With deal flexibility, real time-insights, an intuitive interface, and granular audience targeting, TAP is a vital tool in the industry.’