Member Info for LOTM-13

Troajan,

I think it will be several days before the result of the election is known !

Who knows what will happen.

I guess we'll find out in that same sort of time period whether Mirriad carried out any political VPP ads ! 7 got some of those $$$ on offer.

LOTM

2 people with burnt fingers already

750,130 bought & sold for a loss, same with 144,527 didn't even hold the stock for 45 mins!

LOTM

Hi Troajan,

Very few will have caught the bottom or even near it, volume has been very light down here, because virtually no-one knows about Mirriad.

I will be fascinated to see if that late afternoon buyer is in action again today ? because its looked to me like someone was accumulating stock without trying to move the price & just mopping up any daily sells etc.

The next question is are they USA based ?

There is likely a lot going on in the background that we are not privy to, but some might have got wind of this piece or that piece of the puzzle is being done & realise the significance of it in the overall picture, while we simply wait for the next piece of news to come out!

At least Mirriad know about Reach now & have no excuse for not using it in the future for there USA press releases.

LOTM

For anyone wanting to see the full news release, rather than the Reach one, it can be found here

https://blog.mirriad.com/new-ispot-data

LOTM

Hi 2phevs,

I emailed them 1st thing on Friday about putting the announcement out this way if they didn't feel it merited a full RNS at this time. So that investors we're aware of the progress that has been now been made.

Yes "Measurement" is a vital part of what Brands/Multinationals want. Its one thing to independently show that VPP works in studies etc. Its then on a completely different level to again show independently that in real life situations that it gives that compelling uplift in sales & RIO.

LOTM

REACH: non-regulatory announcement*

5 November 2024

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad's Virtual Product Placement drives over 50% increase in average transaction value for one of the largest US advertisers

Industry-first measurement of sales and shopping sales incident data showcases the power of VPP against TV spots

Mirriad, a leading in-content advertising and virtual product placement ("VPP") company, announces groundbreaking research demonstrating the power of its VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign, run using the Mirriad's VPP platform, drove a 51% increase in average transaction value for this large advertiser. These results, as revealed by iSpot data, mark the first time VPP has been measured using pixel tagging methodology aligned to standard TV advertisement reporting in the industry. The iSpot data highlighted the campaign's elevated return on investment ("ROI"), growth in advertiser transactions, and strengthened connection with the advertiser's target audience:

Return on Investment

Credit card sales data showed that the advertiser's six-figure VPP campaign generated an impressive seven-figure return on investment, delivering a ROI of 5:1.

Store Visits and Sales

The innovative advertisement format drove significant increases in actual sales activity among core adult audiences, including:

● a 51% increase in average transaction value, in excess of prior Kantar studies showing that VPP can boost sales by up to 35%;

● a 27x increase in shopping incidence within households compared to the TV spot campaign (segmented core audiences); and

● a 16% increase in transactions per household.

Stephan Beringer, CEO at Mirriad said, "This research underscores the power of virtual product placement, and the value of this net new video inventory that Mirriad creates. By diversifying video investments with our VPP advertisement format, advertisers will fuel significant sales growth and achieve higher returns compared to traditional formats. VPP outperforms standalone traditional advertisement formats dramatically, delivering a winning solution to everyone."

LOTM

Hmm, late buying again today.

Someone seems to be astutely buying up shares late in the day. that's the last 3 days in a row now ........

I wonder if there USA based or just someone waiting to mop up anyshares that are getting sold ?

LOTM

Hi 2phevs,

Thanks for the update.

hmm interesting I guess a lot of that stuff is required for the Diverse Marketplace ?

So they've probably been pushed in both direction, the the Brands/Multinationals & the Diverse Media Alliance.

As along as they are getting on with the job & slotting in each piece of the puzzle, we should start to see momentum build.

Interesting Times I'd say.

LOTM

Hi 2phevs,

Well that's a bit of a puzzle to me !

We know live sports is a definite no no (for now at least) from what was said in the webinar, so why would someone very high up in live sports be liking Karen's post!

I guess we will find out the connect in due course! but I just don't see one that makes sense for now at least.

----------------

I can't open the link & you can't get access to Stephan's account, but he's liked this post from someone at Amazon ! (first time he's liked anything in maybe 2 weeks+)

After almost 12 years at Amazon, it's time for me to take a bow. Since 2012, I've had the privilege of working alongside some of the most talented…

Liked by Stephan Beringer

https://www.linkedin.com/posts/schrittenloher_after-almost-12-years-at-amazon-its-time-activity-7258201189207445504-qg32

I'm guess that person was also high up inside Amazon, so maybe there is some sort of link-up / work going on with Amazon that we simply don't know about yet! The cross liking right now seems a bit more than just a mere co-incidence!

LOTM

Hi 2phevs,

Thanks for all the work & links :)

Way too technical for me, but I know you'll probably understand it all.

Looking at the presentation, it kind of feels to me like there doing more than just the usual VPP more like a sort of interactive type set-up that we've seen other's use to get people to click on a link to the product/website, but maybe more subtly done. (could be totally wrong with that)

That's all well & good when viewing on a mobile or laptop, but how do they interact with a normal TV ?

Or how does ispot work with those viewer's ? a Pixel there isn't going to tell if the person went to the store/shop or used the mobile/laptop to buy the seen product!

So kind of way over my head & not making sense in that regard. I would need to see it work from start to finish to probably understand it. But that doesn't matter at the end of the day.

The main thing is it proving that it is driving significant sales for the Brand/multinational & that they like the outcome & spend a lot of there ad-$ on it.

LOTM

Hi 2phevs,

Well in Stephan's post he got the attention of someone pretty high up!

Daniel Bonner

Daniel Bonner

Global Chief Creative Officer // Agency of the Decade CCO / 30 x Agency of the Year CCO / 5 x Cannes Lions Grand Prix Winning CCO

1h

👌🏼

One of the links opened up & inside ....

Christine Carbia-Andriotis

Vice President of National Advertising Sales at FETV- Family Entertainment Television, Inc. Executive Leadership/Revenue Driver/Streaming/Strategic Client Specialist/Empathetic Leader

44m

Congratulations on the exciting news!

LOTM

Hi 2phevs,

Good to know :) even although I can't open those links currently :(

It should be getting a lot of interest, those are significant outcomes by anybody's standards.

The more interest the better, hopefully encourage more Brands/multinationals to run "spot" market campaigns.

As we said at the time adding "Measurement" should be a significant step forward for VPP & from your correspondence it was clearly driven by the Brands/multinationals rather than Mirriad.

We just don't know what else is in the pipeline!

Wish we knew where end to end Programmatic had got to!

LOTM

LL your ill, you need to seek out help, your filled with rage & hatred of this company.

Its totally blinding you to what's written in front of you (even allowing for my dyslexia).

Trade - is to buy & sell

Have I posted a single MIRI sale - NO because I haven't sold a single MIRI share that I've bought thus far.

When I do try & trade some of it, as I posted several days ago it certainly won't be at this share price level, far too easy to get caught on the wrong side & not get them back, I can't see me attempting anything trade wise sub 0.4p & even if I do at that level it will be small scale. There's some insight for you!

You've mocked me for constantly buying as the price has dropped & you're now trying to claim that qualifies as trading ! really, is that to try & make yourself feel better, delude yourself even more that its the same thing.

You really do need help LL

LOTM

LL you've been found out simply as that, everyone can now see your a sad, sick individual you are, who sold their soul for sixpence, but you sadly can't.

No Credibility & No Integrity whatsoever. Reputational damage - now Irreparable.

No you've never ramped or deramped on other Boards ............... oh wait what's this ......

"RBW Take profits from here move to MIRI 9 May 2023 07:59

This will do well before being sold into. Always good to take profit and look for other PLCs about to re-rate. MIRO down from 60p to less than 5p and the re-rate is starting."

I'd call that Blatant Ramping - with no links to research documents etc, but of course that was to help all that hidden trading of yours & that "so called short of your's"

Oh & here's another ironic post of your's that won't be lost on the Mirriad community either, all your own words.....

"RE: MTD21 Jul 2023 10:12

Wyn given your constant negative narrative it's bizarre you say you continue to hold. I suspect you are not holding and have feck all else to do hence you spend a lot of time posting on a BB where you have no financial interest. Odd.

The trial design only went to 200 or 4 cohorts so they had to get regulatory approval to move higher and if they do not get a MTD at 400 they will have a BSD. One or the other is necessary from a regulatory and commercial stand point. It is the platform's first trial so establishing one of those key. Given DLTs have started it wouldn't be surprising to get a MTD in cohort 7 and I suspect once the PK and other data is published there will be several interested parties who may want to license or partner. If you do not believe this and you say you continue to hold you're either lying or a moron."

Get yourself some help for your own wellbeing because you need it.

LOTM

There you go the truth has finally been outed - If you can believe it - that all those losses have somehow been massively reduced & LL has been saturating the BB with negative posts for month's for there own gains while accusing others of ramping.

Absolutely Shameless.

LOTM

Hi cozyp999,

I'm more than happy to talk about Mirriad.

This is not a personal thing.

This was about a genuine concern for LL's well being, but there post of 13:13 has revealed the truth for all to see of their behaviour & motives.

Say's it all.

LOTM

yup you called the raise & it was larger than my worst expectation, that bit is true

hmm in total denial i see financially though, paper losses are less than half of mine as it stands!

so my total purchase price to date is £85,093.09 or an average purchase price of 0.7541p per share. so at 0.25p per share (yes i wouldn't be able to sell the whole holding at that price but i'll use it for the calculation) it is worth £28k so my loss is currently @£57k.

so your saying or claiming your losses are less than £28k or less than half of the £85k ie under £42k ! not sure which your referring to due to the wording of your reply! but neither are in the ball park of your loss.

here's some of your quotes in full

"my top-ups are terrible. ffs, sold elsewhere to top here and these are well down whilst they are flying. ffs. oh well. both will do well medium and long term anyway, just frustrating as ****."

"true but the plc i’m looking to slice needs news to move. come on avct give me something! i sold some sng when they tanked from home trial to top here and they re now flying. my decision making is awful. just venting so apologies!

will add more here when able to."

"i was buying ahead of the results so in the 60s, anyway i will button it! i have been a holder for over a year so have a low average and although a little frustrated at myself (timing-wise) the company is solid with huge potential and hopefully contract rnss soon to regain momentum."

month's later ...

"okay i must be very touchy! apologies. fyi i am far from an expert investor and frustratingly bought some here at over 3 times my average. far from smart but i do think they have great ip and the market is so young and will increase massively and i suspect quickly."

again a couple of months later

"yep. i used to have a great average when i had around 300k shares but ended up buying another 200k and increased my average to circa where the share price is now. oh well. here for the long term anyway and average well below 40p raise so should not complain. cannot believe no other us tier 1 sign up."

need i say more?

now please take care & seek help

lotm

LL you carry on posting,

Where's your proof of this 2.5p figure that you've quoted in 50+ posts now ? there is none its an exaggeration of the truth.

If you'd actually done the research you would have found the share price was 1.90 -2.00p & I posted a whole load of links & documents for people to view & make there own minds up over.

All my buys are listed & everyone knows my break-even point & sum invested.

You on the other hand haven't disclosed that type of information here at all.

Let's see your investment in Mirriad started out quite well for you didn't it, you were well into profit, at one point you were probably up over £30K & then things went downhill from there.

Your actual/paper loss to date exceeds my total investment in Mirriad.

Again I will refrain from expressing any more pointers to the amount to save you further embarrassment.

Please Take Care & seek help

LOTM

You continue to write things like "I am merely giving a more realistic appraisal"

Yet what you write isn't accurate, it has a grain of truth to it normally, but isn't fully factually correct.

I have found proof of you doing virtually everything you accuse others of doing with regard to Mirriad ! (I'm not going to embarrass you by posting the numerous examples of it for now, because you truly need help LL)

You've written off your 500,000+ shares that you still own (another what £1,500 maybe), while all the time telling others of what was to come & not following your own advise which has cost you what another £11,000 (2.25 - 2.30p share at the high to sell since I discovered Mirriad).

Have you disclosed your total Mirriad losses (actual or on paper) or the sum you've invested in the company to date?

No - not since I arrived on the scene that's for sure.

Why's that I wonder?

Because those reading your posts would look at your comments completely differently if they knew the true facts.

Again I'm not going to embarrass you by posting the sort of number (or range) that I think it is for now, because you truly need help & you truly need to recognise that fact ASAP.

Mirriad is seriously detrimental to your health & well being LL you need to stop being in denial.

Seriously Take Care

LOTM