Member Info for LOTM-13

Hi 2phevs,

That workflow document is fairly easy to understand (thankfully) & informative.

You should write to Mirriad & share your views on where they can gain a bigger advantage etc - so that if they haven't thought of it previously then they should be thinking of it now!

And don't forget to let them know just how much of the company you now own ! :)

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That stealth marketing document was an interesting read & I think Mirriad was the only company actually mentioned within it !

Clearly the Mirriad name is well known in the Industry now, it's just about having the right product to do the job the way the Brands/Multinationals want it done /or want to use it.

LOTM

LOTM

Walton Isaacson's client list on there Linked-In account is

Lexus, McDonalds, Amazon, Bristol Myers-Squibb, Spalding, and Kellogg’s.

All very big company's & several have used Mirriad's VPP that's for sure.

State Farm is bigger than some of those company's yet isn't on that list so I guess they are not a Walton Isaacson customer currently, so why is Albert referring to them as much ?

If Mirriad only worked with Walton Isaacson clients there would be more than enough business there for Mirriad to be very profitable indeed given all those company's annual ad budgets!

LOTM

State Farm Stadium is in Glendale Arizona & is used for multiple sport & other events & its home to the Arizona Cardinals (NFL) & seats 73,000 people.

State Farm sponsor the stadium & many other stadiums as well, they are ranked 39th in the Fortune 500 & are basically Insurance & Financial Services.

https://en.wikipedia.org/wiki/State_Farm

LOTM

Hi 2phevs,

When I 1st heard the 2nd one of these clips I thought the end of it had come from the 1st clip, because its talking about State Farm (pharma) but in actual fact its not an overlap at all so there is clearly a section missing! so he uses SF for quite a while in there discussion

https://www.youtube.com/watch?v=LE43onlXyjE

https://www.youtube.com/watch?v=Jaidmm4iJJs&list=PLSjV9QzS4nnnGtQD8opMDtOlSOfKQL4BN&index=24

https://www.youtube.com/watch?v=OofmRH9JIUg&list=PLSjV9QzS4nnnGtQD8opMDtOlSOfKQL4BN&index=25

I'm still not sure which order they truly should be played in to try & make sense of it all

LOTM

Ha you beat me to it, I'm just home again & bought that 125,000 at 0.278p to round my holding up to the 12.5M mark.

You have a good weekend to!

LOTM

I suppose the question is this currently ....

Was the ispot campaign that used "Measurement" for an Isaac Walton client like Lexus or State Farm (or Pharma) or was it done for someone else ?

If it was done by someone else, then I guess we should be seeing news soon regarding one of the major Brands/ Multinationals that Albert specifically works for (without us being told the name obviously) because of the way he is talking about VPP & the total benefits to be derived from it.

LOTM

Hi 2phevs,

Yet again Karen's post is different to all the others!

🚨BIG NEWS 🚨Mirriad’s Virtual Product Placement (VPP) now has a groundbreaking measurement solution using iSpot, providing an industry-first for buyers and content partners to measure VPP with metrics comparable to traditional media. Game changer!

Top US media companies are also unlocking new revenue streams with Mirriad's ad format, seamlessly integrating ads into existing content to deliver outstanding results.

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No I didn't get to see the son's reaction, well they will all have been under a lot of pressure to start delivering results ASAP after all the previous cut-backs. Certainly looks like things are falling into place for the turnaround.

Just need more Brands/Multinationals to embrace it & start running "spot market" campaigns knowing more enhancements are on the way in the shape of end to end Programmatic etc.

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I Agree there is more to come & I'm getting the impression it isn't going to be too far away!

LOTM

I think there was a lot more to the discussion especially if you se the title Albert gave to it

"Maria Teresa Hernandez, M.S. and I talk #Storytelling in #adblocks. In content + ad insertions + sponsorships + whatever in through line is "the" game. #Mirriad"

You've had Stephan, MTH & Mark Melvin, all put there own important comments to the same piece ! never seen that happen with any previous piece of Mirriad news, so it must be right up there importance wise.

And I think that discussion would have been so informative for us to listen to all of it. I hope we're able to soon, no response from Mirriad yet in that regard.

They could be back in silence mode !

I wonder what's next ?

LOTM

Hi 2phevs,

Only thing to report is that Mirriad's staff numbers have increased from 107 to 108 overnight, so either that's them just registering the new start you found Alice ? (I think her name was) now or they've taken on someone else as well.

LOTM

We're hearing it all now, more twisting of the truth, desperation setting in as your credibility completely destroyed.

Your story is getting more & more far fetched by the day.

Your losses are north of £125,000 quite possibly £160,000+ that magically turned into a loss of just £40,000 now thanks to an undeclared short & share trading, all while constantly retaining 500,000+ shares if you believe that rubbish .............( just imagine the size of the short needed & no declaration of it)

Here's why you might not ............

May '23

"SMRT, spicy. You see Dave, listen to me you will do well. Haha.

Hopefully Weds and beyond even better. I rarely buy via cross ramps but cheers.

Back to here yep I could sell Over 300k for over mid this morning so demand was there. See what the next few weeks brings as cash running out."

Sept '23

"I sold half yesterday and will buy them back (and more I hope) in the next week or two. News trumps TA so I only sold half. I am not expecting news on contracts until Q4 and I suspect well into Oct but you never know."

Was there any declared purchase after that to get back to this magical 500,000 number of shares again - Nope.

You clearly sold at least half your holding & didn't buy it back inside 30 days & therefore crystallised your massive losses

on those sold - there no longer paper losses & if they were your ISA ones your unable to offset against any gains on this magical "short".

So big it would have got you in profit if you'd kept it open longer & yet it was never declared here or broke the 0.5% threshold of the Mirriad's share capital at the time!

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There are multiple posts of what you would call "pumping" of linked-in post by yourself here's a classic example

"They are clearly working with Netflix, no way would a senior employee post that on LinkedIn if false. If it goes well I suspect they will have many more projects to follow. Hopefully Disney et al running more too."

Yet if anyone else posts a message or link from an employee or official Linked-In account, its to be totally dismissed as far as your concerned !

Your simply not credible any longer, no-one can believe what you write hasn't got YOUR agenda all over it.

LOTM

Theofficecat,

Absolutely no need to make comments like that you should be ashamed of yourself. Totally out of order.

Now get them removed & be more dignified when your posting in future.

Now if you'd bothered to do a little research you would have found out I used to post a lot on this BB in the past & you weren't around back then.

I still look in now & again to see what's happening with Tanzania as that is of interest to me.

LOTM

Hi 2phevs,

Hmm Albert seems to be drip feeding it out ! :(

He's a real VPP enthusiast I'd say, I wonder if he's thought of buying himself a stake in Mirriad ! or whether that would cause him a conflict of interest.

Nothing else to report for now

LOTM

Hmm that was to top-up my future trading pot!

I'm intending keeping 1% of the Company, the rest for trading to try to increase the holding further but to diversify as well.

Hopefully you get the rest of the shares you want at a decent price 2phevs :)

You should drop them a line with some questions that you have making sure to mention the size of your holding!

We have close to 2.5% between us! - that won't please them.

I didn't post this link that Stephan had liked https://www.linkedin.com/posts/seth-hittman-67017a4_exciting-news-today-were-thrilled-to-announce-activity-7259577221038641153-lqJ6 I think its right up your street! He liked it before liking the Albert & Maria one.

LOTM

Also for the record I also purchased the 91,687 share at 0.2744p as well.

So overall now at 12.375M shares for a cost of £88,088.68 or 0.7118p per share which equates to 1.2014% of the company.

LOTM

He literally didn't like anything (nor did anyone else inside Mirriad that I was watching) for 2 weeks until the ispot news came out.

I felt something was going on with the total blackout.

He has liked a few more things since obviously but I'm not sure about active again.

Clearly the ispot news was a big event for them given who's posted about it & all of them put there own words to it.

That last post he liked hasn't been up for 2 hours & yet he was straight onto it! I was actually wondering if he might have been attending the event! & hence why he did it.

That other small purchase was mine as well.

LOTM

Stephan just liked this post

https://www.linkedin.com/posts/patrickhoffstetter_disruption-activity-7260281059236278273-oVhy

I also meant to say (before you distracted me) that I sent them an email regarding making the whole of the Albert & Maria interview available to shareholders.

LOTM

Hi 2phevs,

Interesting post from MTH, they now need to do a new set of show reels for advertisers & content owners as the old ones are now out of date & shouldn't be in the link's on the company website when anyone clicks on "Advertisers" or "Content Owners" within the ispot article.

For the record I've just bought another 1M shares at 0.2744p

LOTM

Very big names & businesses in the right space for sure.

Maybe Mark Melvin's " 🤯mind-blowing results 🤯" comment is justified then ! (especially with a total of just 29 posts on Linkedin in total).

Stephan has also gained over 10 followers in the past week, but can't tell you any more than that - I only get to see the overall number.

Really wish we could view all of that Albert & Maria discussion ! ( I'm going to write to Mirriad to see if they will publish it all for us to view! )

LOTM

Well in that case i'd better give you the 8 reply's he got to his own ispot post

Jerome Doncieux

Jerome Doncieux

Founder& CEO chez ETX majelan

6d

🥇🥇🥇

Like

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1 Reaction

Daniel Bonner

Daniel Bonner

Global Chief Creative Officer // Agency of the Decade CCO / 30 x Agency of the Year CCO / 5 x Cannes Lions Grand Prix Winning CCO

5d

👌🏼

Like

Reply

1 Reaction

Bob Ivins

Bob Ivins

C-Suite Exec / Data Strategy / Innovator / Investor - Advisor / Global Experience

6d

nice return!

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1 Reaction

Brian Crotty

Brian Crotty

Head Of Transformation

5d

Nice!

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1 Reaction

Björn Faber

Björn Faber

Successful Transformation on Global Scale | Elevating People | Deliver Change to the People | Founder of Uniexperts | Proven Global Expert in Global Ops&ERP | C-Level Advisory | M&A Integration | Interests Tennis, Travel

6d

Stephan Beringer Congratulations 👍

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1 Reaction

Alex Schlich

Alex Schlich

Managing Director at Yellowstone Advisory

6d

Richard Huntington - impressive results!

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1 Reaction

James van den Bergh

James van den Bergh

CEO

6d

Great stats Stephan Beringer !

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1 Reaction

Lawrence Du Pre

Lawrence Du Pre

5d

great numbers!

LOTM