RE: Sellers15 Dec 2024 21:21
Retired Banker,
Of course these cost increases have to be considered, but I think it has to be kept in context.
£146.2m was the total spend on wages and staff related costs in FY23 according to the data I’ve just looked at. We can of course expect an increase this year, and the following year, but revenue was c.£510m, and we’re also expecting to this rise for a variety of reasons (Aldi, organic growth and price rises etc).
A c.£20m hit from the budget imo can be completed mitigated by a 4% increase in revenue (if we assume that all other costs remain the same).
When I was in store the other day, I enquired about price rises on cards casually as I noticed a small uplift, and the staff pointed out some examples to me. In each case, the price of the cards had risen roughly 10% year on year. They explained that gifts etc had also seen year on year price rises, albeit less than 10% in the 2 examples which they provided . This has to be taken with a pinch of salt of course.
If we assume a 7% increase across the board and assume that sales (in term of quantity) remain flat (I expect an increase personally), the additional cost can be dealt with comfortably imv. Bear in mind that I’m ignoring growth from the acquisitions and partnerships etc.
A 7% increase on revenues of £510m sees revenue increase by around £35m by my reckoning (vs the c.£20 budget hit).
Now, let’s look at this in relation to the change in market cap. According to my calculator, the market cap has fallen by c.£129m since the budget announcement to date. Let alone what it actually fell to at the recent bottom.
A small fall in the market cap would have been warranted in my view, but is CARD worth £129m less than it was? I doubt it… and judging by the insider buying, I’m not alone in thinking this.
The fact that this is after a recent short rally makes it even more bewildering. I’ve seen it time and time with CARD… the smallest headwind and the ship capsizes…. Then what has followed each and every time since the Covid lows?
I could be wrong, but this is how I view the situation. Do your own research. I’ve thrown these ballpark numbers together very quickly (took me 10 minutes), so I might need to make some adjustments when I get some free time.
Imo, even a modest 5% increase in the cost of cards and gifts next year brings us back to exactly where we want to be (if there’s cost inflation with other input costs, I imagine that this can be thrown on top as well without too much concern).
What impact are you expecting the budget to have? Bankruptcy?