RE: MicroSalt CEO RICK Guiney IG TV Interview10 Oct 2023 16:34
TopCatz - I agree, an instructive interview.
The "insignificant extra cost per serving size" was interesting. Providing Guiney's definition of significant is the same as the food manufacturers' of course! In the same breath, he talked about it being a "value added" product, which implies it's priced at a significant premium, to reflect the extra production costs & potential benefits.
I'm not sure how he could claim the technology "wasn't available five years ago". Admittedly, Microsalt's precise technology wouldn't have been around then. But similar technology DID exist in the form of Tate & Lyle's SODA-LO™ Salt Microspheres. Though Tate & Lyle may have stopped their marketing more than 5 years ago, so possibly that's what he meant. Which would be a tad disingenuous!
The other claim I'd question is that current competitors' offerings are "bad-tasting". We've done this to death already. But fact is, customer reviews are generally positive about the taste of competitors' products.
Still, some grounds for optimism. Amongst other things in terms of zero failure rate to date on tests conducted by interested third parties.
Will be interesting to see what happens on 18th. Assuming that launch date sticks.
So far, TEK's share price hasn't exactly rocketed on news of the forthcoming IPO, slipping back from its recent 13p+ peak. But TEK isn't just about Microsalt of course. And Lucy & Bell's SPs certainly haven't helped of late.