Lloyds shifts to growth mode ending years of retrenchment6 Dec 2021 06:00
The chief executive of Lloyds Banking Group is preparing a new strategy that will expand its ambitions in property, wealth, commercial and investment banking as he looks to shift the lender into growth mode after years of retrenchment.
Since taking over in August, Charlie Nunn has been plotting his inaugural strategic update, scheduled for February. The former HSBC executive — who succeeded António Horta-Osório after he moved to chair Credit Suisse — has a £4bn war chest as the British economy has rebounded faster than anticipated from the pandemic, freeing up more capital.
Nunn is considering quadrupling the budget of Citra Living, Lloyds’ new private home rental market brand, raising it to an initial £1bn from £250m, people familiar with the deliberations said. The number has not been finalised and could increase further.
Citra is one of a number of measures under consideration intended to diversify Lloyds’ income away from traditional retail banking and lending, which are being squeezed by low interest rates and fintech competition.
Lloyds has dominant market shares in UK mortgages and credit cards, limiting its opportunities to grow organically or make acquisitions. It also has a 19 per cent share of British SME lending, according to its latest annual report.
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