RE: extraordinary28 Jul 2020 15:51
Agree. Getting some young blood to do the webinar could have really helped.
The confusing thing for me was working out who the webinar was aimed at. If it was, as Peter said, aimed at attracting new investment, then why was it so dry and so long? It lacked any vibrancy. You don't sell a Ferrari by banging on about how many radio station presets it has, you rev the engine. If it was aimed at existing holders, then why seemingly treat them with such disdain and disinterest. How much more refreshing if he'd just said I know you're disappointed, here's how we're going to fix it. Bring the shareholders in so they feel part of it.
Surely they did a run through? Surely the branding agency which worked on the TV ad, the website, the logo was involved? Why did no one say, this is deathly dull and opaque?