RE: Activist fund Sparta builds stake in Dr Martens after share price slump1 Aug 2023 11:23
Nobody in Gen Z is going to swap docs for Solovair. The brand is the image, and it still sells. You're talking about a company that probably pushes 5 million in revenue, vs one that's punching 1 billion.
Happy for you if you made the profits you want, but I wouldn't be making my investment choices based on feelings, just the facts & the numbers.
FYI, Docs ended their "for life" range around 5 years ago, basically admitting that they are now throw-away products. They have since doubled, almost tripled, their revenue.