RE: Twitter17 Jun 2014 19:23
To counter the last point: 1) Sometimes people don’t realise the ingenuity of something until they use it – this happened at work. We all had one screen, when we were told we’d be getting two screens many people said ‘How unnecessary, I like things as they are’, then once everyone got two screens everyone quickly said how brilliant it is to have two screens. I’m sure people said similar things about the internet or facebook etc because it existing. Doesn’t mean those naysayers won’t come on board. 2) Even if the electronic bag tag isn’t needed, it sort of doesn’t matter because it’s clear many airlines see it as a problem that needs fixing and they’re the ones who matter.
To counter the first point: Air-France’s technology has not even been trialed yet, it’s linked to their frequent flyer programme only (which severely limits the number of customers this eTag will be available to), no airline has the infrastructure in place for this system to work yet (http://skift.com/2014/04/02/3-new-ways-airports-are-using-technology-to-better-track-luggage/#), and their system definitely is not free.
Summary:
This technology in general improves customer experience by quickening up the checking-in process and it helps prevent bags from getting lost I presume. It is clearly the future.
About DSN specifically – I’m concerned about whether their technology is superior to their peers and, until this is trailed on a much larger scale, I don’t see how we can know whether the technology is safe, secure, and problem-free.
Having said all that DSN’s electron bag tag must clearly work for BA to trail it and praise it as the way forward, and that speaks volumes! The fact BA have already earmarked money towards this sort of thing is also very encouraging so, considering BA have already begun trailing it, DSN could potentially be sitting on a gold mine. Even if they’re not it clearly wouldn’t take much (a rumour, a further trail, etc) to drive the share price up significantly.
Therefore I intend to research DSN further and, providing I don’t find anything catastrophic, I plan to invest here in the coming months.
Strong Speculative Buy.