Hyperian Small Cap Wrap5 Oct 2014 15:01
Crossrider (LON:CROS)
Crossrider, a digital advertising group specialising in monetising web and mobile media through the use of big data, recently announced its first day of dealings on AIM. The company operates in the digital advertising market, specialising in improving the return on investment for advertisers and increased monetisation for publishers through the analysis of big data. Crossrider has both web and mobile platforms which generate its own big data and has developed a proprietary ad serving algorithm and engine that can extract value from this data to deliver relevant advertising to targeted users. During January 2014, the Group delivered ads to 90m users; by August 2014 this monthly audience had grown to over 150m, with 1.6bn ads delivered per day by the Group. On a pro forma basis in 2012, the group generated revenues of US$6.4m, growing to US$21.6m in 2013 and to US$29.3m for the first half of 2014, generating adjusted EBITDA of US$7.7m in that period.