RE: Big Mike just upped up his stake in ASOS29 Sep 2023 00:06
Outside of Europe is a better world for growth. Boohoo is not just in blighty. You get frostbite trying to sell anything here in winter. Thin fashion sells everywhere it is warm & that is BOOHOOs market - warm climates, cheap fashion, good profits, etc. Heavy fashion is bulky & carries high costs, however Boohoo are still selling heavy garment for £5. Probably to entice customers but definitely at a loss / marketing expenditure.
Increase income from overseas is expected.