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It might be a little bit sooner than we think Crumpets.

Mass vaccination has only just started stepping up from the 7 Mass Testing Sites opening on Monday to the intended 50 such sites by the end of January. More GP hubs and Hospital Hubs and Community Pharmacies are also coming online daily.

The last two days vaccination figures have excelled and at the moment if we are already hitting 300K vaccinations per day we are on track to surpass the 2M required each week to get to the top 4 cohorts vaccinated by Mid February.

Imagine where we will be if mortality gets reduced by firstly further Lockdown measures and then the 88% reduction in mortality that we are predicting. Then our further ramp up takes that statistic up to 99% out of the statistics by the end of March.

Control the virus and immunise. Open doors

A very upbeat Coronavirus Briefing Tonight off the PM and Chris Whitty and Patrick Vallance.

*Over 3.2 million (324,946) first doses administered to date so the ramp up is happening. Last 2 days is now up to the 300K+ per day to get to the 2 mill per week required.
*Almost 45% of Over 80's vaccinated
*Almost 40% of Care Home staff vaccinated
*Mortality down on the last few days (1280 as opposed to 1550 to 1650 daily average last two days)
*All travel corridors with the UK closing 4a.m. Monday

Excellent progress is being made and quicker than I thought.
Further Briefing on Monday.

Combine that with Joe Biden's commitment to 100M doses in 100 days and his Fiscal stimulus package.

A very upbeat Coronavirus Briefing Tonight off the PM and Chris Whitty and Patrick Vallance.

*Over 3.2 million (324,946) first doses administered to date so the ramp up is happening. Last 2 days is now up to the 300K+ per day to get to the 2 mill per week required.
*Almost 45% of Over 80's vaccinated
*Almost 40% of Care Home staff vaccinated
*Mortality down on the last few days (1280 as opposed to 1550 to 1650 daily average last two days)
*All travel corridors with the UK closing 4a.m. Monday

Excellent progress is being made and quicker than I thought.
Further Briefing on Monday.

A very upbeat Coronavirus Briefing Tonight off the PM and Chris Whitty and Patrick Vallance.

*Over 3.2 million (324,946) first doses administered to date so the ramp up is happening. Last 2 days is now up to the 300K+ per day to get to the 2 mill per week required.
*Almost 45% of Over 80's vaccinated
*Almost 40% of Care Home staff vaccinated
*Mortality down on the last few days (1280 as opposed to 1550 to 1650 daily average last two days)
*All travel corridors with the UK closing 4a.m. Monday

Excellent progress is being made and quicker than I thought.
Further Briefing on Monday.

It is commendable that Mr Biden will wish to increase the minimum wage. Then in response what would seem a sensible thing to do is increase our admission prices by a dollar or two or put a little more on the cost of items purchased from our snack bars, Starbucks, popcorn, nachos, hotdogs etc.

An evening out at the movies would still only be one sixth of the cost of a stalls seat at a West End show and you don't need to buy the Program that tells you all about the show.

What do you think will happen first. The impact on the wider markets of the stimulus package or the impact of a doubling of the minimum wage (over time - theres a clue).

Same question again but in a slightly different way. What do you think will happen first as a result of Mr Bidens determination to dose 100M in 100 days. Cinemas reopening or the impact of a rise in the minimum wage (on cinemas that are closed - again another clue)

If you had any sense you bought or topped up at 64p. If you haven't then you need psychological help for you are actually starting to believe all that c@rp you are listening to on those broken records.

You can have my shares if you like in a month or two for double the present share price, assuming the vaccine kicks in as I think it will all can see the path to reopening.

I think the covenant easing will happen and am monitoring the effects daily of the Lockdown and Mass vaccination programme. Infection rates have started falling and the R-rate at the moment is down to 0.6 which is really good (Above 1 is not good). Both suggest things are heading the right way.

https://www.dailymail.co.uk/news/article-9146177/Boris-Johnson-delays-tougher-lockdown-Covid-cases-flatten.html

https://www.dailymail.co.uk/news/article-9150747/Boris-urged-seize-UK-curbing-Covid-surge-DOUBLING-jabs-target.html

https://www.dailymail.co.uk/news/article-9150747/Boris-urged-seize-UK-curbing-Covid-surge-DOUBLING-jabs-target.html

Today's infection rates are tomorrows hospitalisations and mortality.

Reduce infection rates and also the R-rate (rate of transmission) and the hospitalisations and mortality should also reduce.

https://www.dailymail.co.uk/news/article-9146177/Boris-Johnson-delays-tougher-lockdown-Covid-cases-flatten.html

I keep commenting on this and it is important to keep this formly in focus for it is the combination of Lockdown and Mass Vaccination measures and their combined ability to significantly reduce key numbers that will see everything reopen again, cinemas included.

Reducing Infection rates, lead to lower hospitalisations rates, less mortality rates and should result in the R-rate also reducing.

Lockdown measures should kick in first and should then be followed by the Mass vaccination programme taking effect across the top of things and then with both effects combining together.

Still early days but tentative signs lockdown measures are working. Infection rtaes falling and an R-rate of 0.6

Why anyone would sell at this time when we have waited over two months to get to this point is beyond me.

https://www.dailymail.co.uk/news/article-9150747/Boris-urged-seize-UK-curbing-Covid-surge-DOUBLING-jabs-target.html

Control the virus and Vaccinate, reopen doors.

I am not convinced that that was a sell.

It is more likely to have either been a buy or an effort to stimulate volume and which will find itself cancelled in the next few days.

I got the opportunity to buy this for 196p and with a fantastic dividend yield.

Question marks back then over the direction of the oil price
Question marks back then over the dividend
Question marks also over the new CEO's strategy

Now look at things.

It just pays sometimes to make your own judgement and follow your instincts.

It is only tedious because so many chose to engage with them bit through the market day and then in the evening. Oxygen is in such short supply why choose to waste your breath on them and give it to them. It is far better to filter, ignore and just jump over their posts. Or just switch off the computer.

Will wait for things to stabilise to enable me get back in.

Both Oversold and a Recovery play imho

Reasons:
*Mass Rollouts of Vaccines Nationwide should remedy the need for lockdown and restrictions.
*Early signs over the last few days of the Infection rate and R-rate starting to fall. Next reopenings with an effective vaccine rollout in the UK, should be permanent.
*The Market Cap is only £112M. That is very small for a business which is the leading UK card retailers and with over 1000 stores in the UK and Ireland, Card concessions in Aldi and in Australia and its websites.
*More chance I would suggest of Moonpig after a £1.5 Billion pound flotation taking over Card Factory for a post covid19 High Street presence. Kate Swann is the Chairman of Moonpig and she used to be at the helm of WH Smith's and steered it to good profitability.

Near term catalyst have to be
*Easing of the companies banking covenants on which they are in constructive dialogue.
*Visible progress from the vaccine rollout pointing to an easing and lifting of Lockdowns and what this time could and should be the permanent reopening of the High Street.

My outlook is to where the share price will be in 6 months to a years time and I am patient on several of the shares. That approach generally shows the more substantial returns.

At a time when the Russians and the Chinese are mentioned daily in cyber attacks it is good to see formal recognition of the Micro Focus "Fortify" as a leader in vulnerability testing.

https://www.prnewswire.com/news-releases/micro-focus-fortify-named-a-leader-in-static-application-security-testing-by-leading-independent-research-firm-301208312.html

All arriving at work this morning. I do tend to hum the Benny Hill tune each time I skip over their posts.

https://www.youtube.com/watch?v=vIVNke1QCbo

*lending our staff*

Excellent news and being an investor in EASY I don't mind lending our stadd if it gets the likes if cinemas and restaurants open again earlier and airlines flying again without border restrictions.

Meanwhile
First Pharmacies have started jabbing the AZ vaccine today.
Kier Starmer at a mass testing site in Stevenage
Pressure building for swifter 24/7 jabbing.

Just think of all the money that this government funded vaccination program will save us and make us in the long run.

Cure the virus, open doors.

Noticeable and meaningful impact on the Infection rate, R-Rate and mortality rates and no reason why we should't start to rise. All the time we get to watch the vaccination numbers climb towards the requisite targets.

Given the strength of yesterdays update if 5350 is the new 4400 that it was at the start if December then that is a good higher platform to build off for this next quarters sales. Lockdown till end of February possibly March, Scotland restricting Click and collect for any high street retailers with a skeleton offering. These things will only serve to drive more and more custom online and towards those that deliver to home.

Some informative stuff that you are posting opulentia and it is clear that the Board have wide global reach and influence and the products to match.

It is probably one of the best Covid recovery plays on the market what with the Free Cash Flow it generates and for the potential to near treble back to its pre-Covid levels. That plus a returning dividend potential at some point.

Happy to hold and see it through to a return to Jan 20 levels.

It does yoyo about a bit and it is always nice to see it in the blue again. If the vaccine delivers and vaccination passports come in then you can see things getting back to normal by spring and summer time.