True valuation 1/25 Jun 2020 12:18
OK hands-up this is total copy and paste from the other BB - but worth a read to understand how under valued this really is:
Okay so the below figures are from a combination of the most recent covid trading statement and also last FY Figures. Apologies in advance for the long post. I'm taking a view of this coming year so March 2020- February 2021 and building in the covid impact from what they have mentioned, please feel free to correct me if anything seems wrong. I'll effectively be rolling the trading update through the full year. Okay so revenue first Apparel sales FY19 - £412.3m Home & Gift FY19 - £203.5m FS FY19 -£298.6m So we know that product margin from the financial statements was 52.1% in FY 19. For simplicity i'm going to make the assumption that Apparel margin is 54% and Home & Gift is slightly lower at 48% (i've plucked these from thin air so willing to change). Rolling through the impact of covid - 48% reduction in apparel and 74% increase in Home. On a FY basis Apparel revenue reduction 48% equals £197.9m. Margin at 54% leads to a reduction in gross profit of £107m. Home & Gift - £203.5m Sales, up 74% thats an increase in revenue of £151m. Margin at 48% increase in gross profit of £72m. Lets also assume that while the group said FS is still strong and steady at the moment that some of the lost sales flow through to a reduced loan book over time. So i'll assume a 10% decrease in Fs revenue of £29.8m, gross margin is higher here at 59.2% so therefore a reduction in gross profit of £17.6m So to start off looking at gross profit, assuming the dire clothing sales continue which you could argue is unlikely with lockdown being lifted that leads to a reduction in gross profit of -107 + 72 - 17.6 = £52.6m and i'd say thats being very prudent. Now lets look at the cost base. Warehouse and fulfillment costs are equal to 9.2% of revenue so if we have a reduction in revenue of £77m as per the above calcs one would assume that the costs would drop. I'll assume here that not all of the costs are variable so i'll pluck out of thin air that half of these would reduce in line with revenue. So that would be a reduction of £7m, then i'll take half of that so a £3.5m saving for the full year. Next is the big one - marketing. LY Marketing was £157.8m, as per the trading statement they have said that they have reduced marketing by an absolutely astonishing 80%. Thats a saving of £126m. Next admin and payroll Last years costs were £128m. Once again as per the trading statement 30% of staff are furloughed. So 30% of 128m is 38.4m and lets say the government are paying the 80% and n brown are topping up the 20%. So therefore thats a reduction of £31m for a full year. Furlough lasts until october so in this next FY that will be a saving of 9 months worth so 9/12*31m = 23.25m. Some people may be getting their salary topped up above the limit of £2.5k a month but also there are vacancies on hold, board pay reductions etc so i will stick with a £23.25m savi