Beyond the Product: Why the Keith Gilliard Hire is the Pivot Point 🚀8 May 2026 09:46
@Mikemine and the board — Just added 60,000 shares at 0.459p this morning. I’m now heavily positioned because I recognize the pattern playing out here.
In small caps, a 'proven product' is only half the battle. The real value is unlocked when the company pivots to Selective Recruitment—bringing in the people who don't just know 'what' to sell, but 'who' to call.
We’ve seen this script before:
AFC Energy (The Dunsfold Success): They had the tech at 3p, but it sat idle until they got the right people in. Those people did the unplanned roadshows, hit the pavement, and navigated the 'unseen' industry hurdles. The result? A rocket from 3p to 89p.
MAST (now QDE): They were retailing at 0.20p, struggling for air. They brought in a specialist CEO with the specific expertise to raise funds and realize the enterprise's value. He didn't change the product; he changed the access to capital and execution.
Verici is at this exact junction.
The product is proven (32% growth, Medicare locked in). But the recruitment of Keith Gilliard (ex-CareDx) is the masterstroke. In the transplant world, it is 100% about specialist contacts. By hiring a heavyweight from the industry leader, Verici has essentially bought the 'Rolodex' of the competition.
Gilliard knows the surgeons, he knows the procurement officers, and most importantly, he knows exactly where the competition is failing.
I’m betting on the 'Who,' not just the 'What.' The science got us to 32% growth; Gilliard and the specialist recruitment will be what propels us to the analyst target of 2.90p+. Holding tight for the May Audit results
The sells this morning are actually buys