Brightside & the Insurance Market23 Sep 2013 22:44
Brightside is a distributor of insurance products and ancillary services and, currently, does not carry underwriting risk. The Brightside strategy is to partner with underwriters, providing those underwriters with a reliable source of quality business. This provides an exceptional route to market for underwriters which supports their loss ratios and therefore reinforces Brightside as a broker of choice when allocating their insurance capital.
The UK motor insurance market, Brightside's largest segment, has seen a significant softening over the past year reporting a 9.8% drop in premiums between July 2012 and July 2013. During periods of softening, brokers' incomes can suffer as commission values generally fall in line with decreasing premiums. Offsetting this, customers tend to renew with their existing insurance provider, rather than shopping around, as falling premiums enable their existing provider to offer the customer a saving on the premium they paid previously. This often reduces the customers desire to shop around and compare prices from other providers.