Latest Industry Figures11 Jan 2021 16:11
The latest industry figures from Kantar show total grocery market growth of 11.7% to £11.6bn in the four weeks to 27 December, with sales of grocery goods jumping 13.6% among supermarkets and dedicated food retailers.
Kantar’s four-week market figures seen by The Grocer show almost all of the major multiples in double-digit growth during the period.
Tesco, which has yet to officially report its Christmas figures, was the leading big four player, with grocery growth of 14.3%, followed by Morrisons at 14.1% and Sainsbury’s at 13.8%. Asda was the only big four player to lose market share over the period, with growth of 9.8%.