Attractive new revenue from advertising30 Jun 2020 13:48
Like the sound of this:
“The launch of our live series in 2020, initially in Los Angeles will provide the first live performance hub to both enrich our platform content and provide potentially weekly live content broadcast to music fans around the world. The opportunity to deliver exclusive performances in real time to audiences around the world will afford new opportunities for product placement, session branding and other ad supported initiatives.”
Viewing figures are there, introduce some advertising and those relatively low expenditures to introduce live shows will be very much worth it.