wdc26 Apr 2019 00:12
OVERVIEW
Iconic Labs is a new media and technology business focussed on providing online marketing, content and technology driven products to allow companies to increase consumer engagement and create iconic brands. Leveraging the team's unique knowledge and expertise of content and technology gained from their time at UNILAD, which achieved revenues in excess of £10 million per annum, the Company aims to deliver best-in-class consultancy advice, products, content, marketing and distribution for its clients.
Iconic Labs operates in a dramatically growing market which is driven by several key changes within the industry: consumer habits shifting to digital and social from TV and print; increasing numbers of distribution platforms all fighting for premium content to attract audiences; and traditional agencies struggling to adapt to client demands and new technologies. As examples, global mobile ad spend is projected to increase from US$138 billion in 2018 to US$212 billion in 2021, while SVOD services rose from 14% of households in 2014 to 39% in 2018.
The Board has recognised the team's key differentiators to capitalise on this space which include: its network of developers, influencers and creators within the space who understand what moves the dial to create trends; experience in consumer data interpretation and insights, and critically its understanding of technology and a platform agnostic approach that utilises all tools at its disposal, as well as its ability to identify consumer trends and what makes an app, content or product go viral.
Iconic Labs will roll-out six complementary divisions over a phased period to ensure multiple revenue streams:
Agency Consultancy - a consultancy business advising companies looking to use social media tools and technology to better engage with consumers and key stakeholders.
Online Publishing Brands - focused on creating, incubating or acquiring strong, distinct brands known for original content and with multi-platform distribution channels.
E-Commerce - focused on using existing distribution channels and social media tools to sell a variety of products online.
Content Licensing - focused on licensing User Generated Content ('UGC') created by users who have posted it to social media.
Content Studio - the establishment of a production studio to create original video formats that are tested on social media and further developed for viewing on TV and Subscription Video on Demand ('SVOD') platforms such as Netflix.
Tech Product Development - focused on developing unique, innovative and forward-thinking products in fast growth sectors.
The initial phase during the first 6-12 months will comprise the launch of the Agency Consultancy division, which the Board believes is quickly scalable and will drive early, high-margin, recurring revenues.
Sign In
Follow the stocks
