rubi13 Jul 2012 22:12
EasyJet founder Sir Stelios Haji-Ioannou and a team of regional and industry experts are launching sub-Saharan Africa's first low-cost airline. FastJet could be one of the region’s largest carriers in just a few years - and investors still have time to grab a ticket before take-off.
Last year, Rubicon Diversified Investments was just another Alternative Investment Market (Aim)-listed cash shell. Elsewhere in the City, Africa-focused conglomerate Lonrho was talking to Stelios about the future of its airline, Fly 540. Before long, Stelios had dreamt up the FastJet brand and Lonrho had bought a stake in Rubicon. The three got together in December and, last month, Lonrho reversed Fly 540 into Rubicon. That's quite a combination, and one that could revolutionise the African airline industry. It will be piloted by Ed Winter - he established low-cost carrier Go for British Airways and was operating chief for Stelios at easyJet.
Mr Winter says the timing is "perfect". Africa's air transport system is small, fragmented, unreliable and often dangerous. But a population explosion, forecast economic growth of 7 per cent, oil money, an expanding middle class and poor road and rail infrastructure should all drive demand for air travel over the next decade.
Fly 540 carried 54,000 passengers in June and its existing fleet, mostly turboprops, are tipped to turn over $119m (£77m) this year and make a $19m cash profit before aircraft rent and ownership costs. Yet, existing air operating certificates in Kenya, Tanzania, Ghana and Angola will allow FastJet to ramp up quickly. There'll be first-mover advantage, too, and, with little serious competition, FastJet can cherry-pick high-return routes. Management thinks traffic will "easily" double within six months of its first FastJet-liveried Airbus A319 jet taking to the skies in October. That, however, could be chicken feed.