HOME17 Jan 2013 21:55
Third quarter trading update: Argos enjoyed a good Christmas - same store sales rose by 2.7%, far exceeding forecasts for a marginal gain (+0.2%). As a result, current full year profit guidance was increased, with the share price up over 10% in early trading. Consumer desire to shop online, the demise of competitor Comet and management's new strategy to move from a catalogue orientated to an internet driven business looks to have underwritten performance.
On the downside, the stagnant housing market continues to pressure sales at Homebase (same store: -3.9%), whilst the required investment to move Argos forward will provide some cost drag on margins near to medium term.
For now, management appears to have moved some way in convincing investors that the company can prosper in the internet age. The Argos business model does lend itself to the 'click and collect' arena, whilst the desire to reduce the cost base, cutting store numbers and even moving to lower rental locations, clearly exists. In all,