GEM10 Feb 2013 21:50
Background and strategy
The iconic Fabergé brand was originally established in Russia in 1842. In 2007, the
Unilever-owned portfolio of brands was acquired by Pallinghurst, which subsequently
established the brand’s new business, licences and trademarks. Fabergé currently
has six outlets covering Geneva, London, Hong Kong, Ukraine, and New York, and
the strategy is to open 20 new stores over the next 10 years, with a long-term target
of 71 stores by 2033.