RE: Cost per customer25 Jan 2020 09:28
In addition to the growth in customer orders, Toople is also pleased to announce that the new sales facility established in Durban, South Africa went live in July and is proving to be a major success for the Company.Ā This facility considerably enhances Toople's sales capability, extending working hours into the evenings after 8 p.m. and at the weekends, which traditionally are peak times for SME enquiries.Ā Conversion rates to date are good and comparable to those achieved by the UK team.Ā The impact is an overall lower cost of acquisition per customer and revenue generating unit, which will deliver margin improvements over the medium term